Formula 1 Announces Netflix-like F1 TV Live Subscription Service

Formula 1 announced it will launch a new live subscription service called F1 TV, marking the motorsport’s biggest investment in its digital transformation so far.

The new F1 TV will be an over-the-top (OTT) platform, offering commercial-free live streams of each race event with multi-language commentary and exclusive access to all 20 driver on-board camera feeds throughout the session.

In addition, F1 TV Pro subscribers will get unique feeds that are not available on any other platform, as well as the ability of multi-level personalization.

“With the launch of F1 TV, we are beginning on the journey to build a cornerstone of our digital transformation,” said Frank Arthofer, Director of Digital and New Business, Formula 1.

“F1 TV subscription products are clearly and centrally aimed at our hardest core fans, and we are firm believers that while we are bringing a new audience to the sport, we must always remain focused on delivering products and experiences that serve the most avid F1 fans.”

Subscribers to the F1 TV service will be able to choose the content they want to view, as well as how and when to access it. Practice, qualifying and races will be live, as well as press conferences and post-race interviews.

Access to the new F1 TV will be initially available through desktop and web, with Formula 1 also preparing mobile apps and TV apps on Amazon, Apple and Android. Users will be able to watch on a range of different devices at no additional cost. Pricing for the F1 TV Pro service will be between $8 to $12 per month, and annual rates to be priced according to market.

F1 TV will be made available in four languages (English, French, German and Spanish) and in over 20 countries at launch, including Germany, France, USA, Mexico, Belgium, Austria, Hungary and much of Latin America.

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