McLaren Special Operations Shows An Elegant Take On The 720S In Geneva

The new Senna and its GTR concept may be taking up most of the spotlight on McLaren’s stand at the Geneva Motor Show this year, but it’s far from the only supercar the manufacturer brought out.

Along with it, McLaren Special Operations is displaying this rather elegant-looking 720S, painted a unique shade called Atlantic Blue.

Presented at the same show a year after the debut of the first MSO-customized 720S – called Velocity – the Atlantic Blue example shows an altogether more understated take on Woking’s acclaimed supercar.

In addition to the special paint, MSO’s latest 720S features Dark Palladium trim, glossy visual carbon fiber, Zircon window surrounds, a titanium-finish exhaust, and black brake calipers inside twin-spoke alloys in Graphite Grey.

The cabin is upholstered in saddle-tan leather with slate-grey stitching, grey Alcantara trim, and black leather accents. The car’s also fitted with the Bowers & Wilkins audio, 360-degree park-assist, and track telemetry systems, as well as a vehicle lift to help it up ramps and over speed bumps without damaging the nose.

“Every 720S produced by MSO is elegant and distinctive and a large part of that is because they are different in some way from all the others, with each car a unique expression of the owner’s taste,” said McLaren Special Operations director Ansar Ali. “At MSO, we celebrate that difference by showing cars like the Atlantic Blue 720S – a world of McLaren possibilities made stunningly real.”

Like what you see? It was specially commissioned for the Geneva show, but is available for purchase for the small matter of £281,260 – or about $390k at current exchange rates.

Of course, MSO will gladly outfit yours just the way you want, and the manufacturer reports that few of the 1,500 examples of the 720S built to date have left the factory in Woking without some measure of MSO’s customization. Order yours now, and you’ll just have to wait until July (at this point) for your build slot to come up.

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  • Mill0048

    Excellent color combination. That blue is exquisite.

  • roy


  • SteersUright

    Generic supercar design 101.

  • Vassilis

    Very nice! Someone needs to try colouring the headlight housings. It mat make the car look better.

  • “Every 720S produced by MSO is elegant and distinctive and a large part
    of that is because they are different in some way from all the others”

    Customer: Hey I want my car to be different
    MSO: Sure we can make you paint that only you can use. That would be six figures.
    Customer: *hands over the cheque*

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