WeatherTech Poised To Take Over Laguna Seca Naming Rights From Mazda

Laguna Seca is one of the most famous racing circuits in America, if not the world. But it’s poised for a name change in the coming weeks.

Late last year, Mazda announced that it would not continue its title sponsorship of the track complex, which has been known until now as Mazda Raceway Laguna Seca.

In its place, WeatherTech has emerged as a likely replacement. The automotive parts and accessories manufacturer has made a name for itself in racing as title-sponsor of the IMSA WeatherTech SportsCar Championship. The series was previously known as the United SportsCar Championship, following the merger of the American Le Mans Series and the Rolex Sports Car Series. The series was initially sponsored by Tudor, a brand of watchmaker Rolex, which is expected to continue sponsoring the Monterey Motorsports Reunion held at the California circuit.

According to the Monterey Herald, the supervisory board of the Sports Car Racing Association of the Monterey Peninsula (SCRAMP) has been closely considering the deal. It’s said to be worth $5 million over the course of five years, with a right of first refusal for an additional five-year extension. If accepted, the track would reportedly be renamed WeatherTech Raceway at Laguna Seca.

“We’re super enthused about it,” SCRAMP’s interim CEO Mike Smith told the Herald. The association administers the track on behalf of the county. “WeatherTech is really, really big in racing. Financially, it’s very good for the track. This is a really positive deal for us. This is going to roll into a first-class track in the next several years.”

Though Mazda will continue sponsoring the facility through next year, its current title-sponsorship deal is set to expire at the end of this month. So expect to see an official announcement to follow soon.

more photos...
  • Bash


  • It’s been confirmed really, WeatherTech everything lol.

Mercedes GLE Vs BMW X5: A Tale Of Two Brand-New German Premium SUVs

The GLE, formerly known as the ML, and the BMW X5 have been direct rivals since the late ’90s.

2019 Suzuki Jimny Is A Breath Of Fresh Air Among All Those ‘Urban Crossovers’

Despite its shortcomings, the old Jimny had a cult following, and its successor follows the same formula.

Seat Tarraco Is A Possible Candidate To Get The Cupra Treatment

The Spanish automaker wants to broaden its performance sub-brands portfolio, and the Tarraco would fit the bill.

What If Renault Reinvented The Iconic F1-Powered Espace For The 21st Century?

Like its ancestor, it would use a wild carbon bodywork and be powered by Renault’s Formula 1 powerplant.

Long-Wheelbase Peugeot 508 Is A China-Bound Good Looking Sedan

Chinese customers love extra room at the back and, like other automakers, Peugeot is only too happy to oblige.

ZF To Invest $14 BIllion In Electric And Autonomous Technologies

The automotive supplier giant intends to build an autonomous electric van that will be ideal for certain places.

VW Truck & Bus Becomes TRATON Group, Wants To Revolutionize Global Transportation

The newly formed TRATON AG counts MAN, Scania, VW Caminhoes e Onibus and RIO, as well as their partners.

What Happens If You Pull An Electronic Handbrake At 120 Mph?

Chris Harris wanted to find out the answer to this question – but we advise you not to try this at home.

Someone Blew Lots Of Cash To Make His Mercedes-AMG G63 Interior Totally Blue

Beauty is in the eye of the beholder, but this Brabus-fettled cabin is probably too much.

Next BMW i8 To Benefit From Lessons Learned By Formula E Racer

Even though that powertrain is designed for a specific purpose, BMW’s engineers will use their know-how in the next i models.