February marked the 100th consecutive month of year-over-year sales gains for Audi of America.
During the unbelievable run, gains in sales have fluctuated from as much as a 37.9 per cent gain year-over-year to as little as a 0.0368 per cent increase in February 2014 when sales rose by just four units. For a majority of the near decade-long streak, however, sales have risen by double digits each and every month.
Throughout the run, the German brand has added at least 6000 sales annually and for two years, enjoyed increased sales of over 20,000 additional units.
What is particularly remarkable about the ever-increasing sales figures is the consistency. Even as consumer desires have shifted towards crossovers and SUVs and automakers have been forced to introduce EVs to meet CO2 regulations, customers keep flocking to Audi in unprecedented numbers.
Things are unlikely to stop. Audi has introduced all-new A6, A7, and A8 models all within the last nine months and will look to snag sales in the premium crossover segment with the Q8. What’s more, it is possible that the next-gen A1 will spawn a compact Q1 crossover that may be offered in the U.S.