Hyundai Has Trademarked The Palisade Name In The U.S.

Hyundai filed a trademark for the Palisade moniker with the United States Patent and Trademark Office (USPTO), on March 23.

Discovered by AutoGuide, the document, which can be viewed here, reveals that the name will be used for “automobiles and structural parts thereof”, so it likely means that it’s destined for a new vehicle.

Palisade means “a fence of wooden stakes or iron railings fixed in the ground, forming an enclosure or defense”. This makes it suitable for the brand’s flagship SUV, which has been spotted testing under heavy covers on several occasions.

The upcoming eight-seater crossover will share the same platform, technology and engine family with the production version of the Kia Telluride concept. Kia’s full-size SUV will reportedly make use of the RWD-biased platform that debuted with the new K900. It should make its production appearance later this year or in 2019, powered by a gasoline unit, although an electrified model is expected to arrive, too.

Part of Hyundai’s plan to launch 15 electrified models by the end of the decade, the Palisade (or whatever it will be called), will join the hybrid and plug-in hybrid versions of the new Santa Fe, and other battery-electric and hydrogen-powered vehicles.

Given that the Kia Telluride (name unconfirmed) will be kept outside Europe, Hyundai might adopt a similar strategy when it comes to the Palisade. The full-size SUV is expected go on sale in the United States next summer.

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Image Credits: S. Baldauf/SB-Medien for CarScoops

  • Craig

    Hyundai has managed to come up with great names. I’m surprised some of them weren’t already taken.

  • Bash

    What is Palisade?

    • iea96

      Read the article maybe?

    • donald seymour

      A wall, but think of a wall of defense, i.e. impenetrable forces. I googled it.

  • smartacus

    the name won’t mean much
    to people who don’t commute
    into The City or listen to traffic
    reports on 880 on your AM dial.