The majority of people don’t have $42,000 to blow on a vacation. But if you’re one of those people that can afford one of Rolls-Royce’s luxury cars, like the new Wraith Luminary Edition, money’s probably not an issue.
For those individuals, the British automaker’s “Journey Into Luxury” program is the ultimate getaway.
The new program will see participants who shell out $42,167 take a tour of Northern Italy from May 24 to 28. It all starts in Venice with a gondola ride through the city, while attendees also get a seat at Venice’s oldest theater for a performance of La Traviata by Verdi at night.
The next day, the tour heads inland to take a closer look at Italian fashion designer Bottega Veneta’s workshop, which looks just as clean and lifeless as McLaren’s factory.
After that, its off to Ristorante Oseleta, which is located near Lake Garda, for a private tasting menu. Then, guests are treated to a helicopter ride to get an aerial view of Italy’s lakes before landing at The Grand Hotel Villa d-Este, which rests on the shores of Lake Como.
Yes, you’ll visit the Concorso d’Eleganza at Villa d-Este
If you’ve been wondering when anything car related activities begin it’s shortly after landing at the hotel. Guests are treated to a first-hand experience of the Concorso d’Eleganza at Villa d-Este, which is where automakers bring their prettiest and most exclusive cars. At last year’s event, Rolls-Royce showcased the $13 million Sweptail, so it’s safe to assume that the British brand has something just as pretty on hand for this year’s show.
So far the trip sounds like it would be an incredible time for anyone with enough money. But the way it ends is the part makes us a little envious. The last day will see guests drive a Rolls-Royce along Italy’s iconic lakeside roads before taking a speedboat ride to Locanda Isola Comacina. Once there, a gala dinner and fireworks mark the program’s end.
It all sounds extremely luxurious and very Rolls-Royce like, but it comes at a hefty price tag. For that price you could get a Chevrolet Camaro SS, Mazda Miata RF, Dodge Challenger R/T Scat Pack, or Kia Stinger. It’s not like I have the money laying around somewhere, but I’d probably go with one of the cars.