Land Rover Planning Baby SUV Series To Boost Its Sales Volumes

Land Rover is reportedly planning to flood the market with new ‘baby’ SUV models, in a bid to expand their presence in more segments and cash in on the general market trend.

The upcoming entry-level models will draw inspiration from the original Land Rover Freelander, which was launched in 1997 and became a best-seller in Europe.

Land Rover wants to repeat that success, this time with models that are even smaller than the original Freelander, Autocar reports.

The first of the new ‘baby’ SUVs, which be around 4.2 meters long, could arrive in 2021. Land Rover is considering launching three different models on the long term, each with a distinctive character: leisure (just like the Discovery Sport), luxury (Range Rover) and utility (like the upcoming Defender). Which one of these will go first into production remains unknown at this point.

Autocar predicts that Land Rover will go for a smaller model to sit below the Discovery Sport in their ‘leisure’ range, as it would fill an obvious gap in their lineup. Land Rover officials even hinted that the new ‘baby’ SUV could revive the Freelander name.

However, the same report goes on saying that a compact Defender is the favorite among some company bosses to make production first, so there’s still not a definitive answer to which one will be picked.

The new small model will likely be based on a re-engineered and cheaper version of the architecture found in the Discovery Sport, Range Rover Evoque and Jaguar E-Pace models.

more photos...
  • botornot387

    The Evoque is already small feeling on the inside, how do you go even smaller?

    • ME

      2/3 door.

      • And Evoque tried it, it didn’t sell well.

        • Benjamin B.

          Evoque is more luxury focused. I thought Land Rover was planning a smaller, 2-row Discovery. Anyway LR could be hinting at a jacked up hatchback smaller than the Evoque like the Mini Countryman or the Mercedes-Benz GLA-Class, both built in England. Also expect to see two variants: a standard and a “coupe.” Maybe even a convertible, but the Evoque is pretty expensive, ahem, approaching proper Range Rover money. The Evoque itself to me is a complete waste of money. It’s based on the FWD-based platform loosely based on the Ford Mondeo, shared with the Discovery Sport, which is far cheaper, larger, and more practical. Also the Evoque can be optioned into proper Ranger Rover Sport or full-size Range Rover pricing. At least the midsize Velar feels like a premium product. The Evoque uses the same engine as the Ford Focus ST hot hatch.

  • xDRAN0x

    Normal people cannot afford unreliability, no need for a small SUV from LR

  • CarCzarDesigner

    I guess the genius who thought of the Caddy Cimarron is now at Land Rover.

  • BlackPegasus

    I never liked the smaller Land Rovers. Flooding the market decreases the prestige of owning one.

  • It seems they forgot a car called Evoque? Or they gonna offer cheaper version of Evoque.

    • Nordschleife

      They are just going to make the new one a few inches longer so they can then put a car in it’s place. Like an Audi A3/A4. It’s the story of life. Hell I guess their next vehicle will be a trike.

  • Andrew Riles

    Makes sense that they would look at building a competitor to either the Renegade Trailhawk or Suzuki Jimny, or maybe both….

    • Matt

      I don’t think it will rival the Jimny… that’s a utilitarian glorified farm vehicle.

      Plus it only has two doors. Renegade rival, yes.

      • Andrew Riles

        I would say that the old Defender is also a utilitarian glorified farm vehicle, hence my thinking on a Jimny rival….guess we will find out soon enough

  • Harry_Wild

    A sub-Evoque has to be the size of an Buick Encore or Chevrolet Trax! LOL!

2019 Geneva Motor Show A-To-Z Of All New Cars And Concepts (Updated)

A round up of all the production and concept cars debuting at the Geneva Motor Show.

GM Extends CT6 And Impala Production Until January 2020, Drops Volt and LaCrosse

U.S. production of the Chevy Volt and Buick LaCrosse ends on March 1, and GM hasn’t mentioned an extension .

Elon Musk “Certain” Tesla’s Fully-Autonomous Systems Will Be Ready This Year

He added, though, that regulations are not yet in place, thus he expects Tesla to roll the tech out in late 2020.

Buy At Your Own Peril: These Are Consumer Reports’ 10 Least Reliable New Cars

Six of 10 are American, while another one is technically German but built in the U.S..

Korea’s 2020 Genesis G90 Limousine Is Proper Gangnam Style

The stretched G90 adds 290 mm (11.4 in) between the axles for presidential levels of rear seat luxury and comfort.

Five Key Features Of Porsche’s ‘Ring Record-Setting 919 Evo

Porsche had to upgrade its hybrid Le Mans winner in order to beat the outright lap record in the Nordschleife.

Nissan’s Stillborn MID4 Looks Like An NSX, But It Actually Led To The GT-R

Featuring a twin-turbo V6 and all-wheel drive, the MID4 would be a killer supercar in the ’80s.

PSA To Produce All-New 2020 Opel Mokka X In France, Confirms EV Variant

The next Mokka X will be based on a PSA platform and be produced alongside the DS3 and new 208 .

VW Golf GTI TCR Priced From £34,135 In The UK, Deliveries Commence In March

The 286 HP TCR is the most powerful FWD Golf GTI ever, and probably the sendoff to the current gen.

BMW M2 CS Shows More Of Its Secrets While Testing In The Swedish Snow

Whether it’s named the CS or CSL, the hardcore M2 will have more power and less weight than the Competition.