Roush Gives The Ford F-250 A Rugged New Appearance

Heavy duty pickups are largely seen as work vehicles built for towing but that hasn’t stopped Roush Performance from unveiling a new tuning program for the Ford F-250.

Simply called the Roush Super Duty F-250, the truck has been designed to allow drivers to “tow with confidence and turn heads while doing so.” In order to achieve this, the model has been equipped with an assortment of new components which were specially selected to maintain the truck’s best-in-class towing and payload capabilities.

Starting with the exterior, the F-250 has been outfitted with a new grille which features Roush lettering as well as integrated accent lights. Moving further back, buyers will find extended fender flares and a stainless steel DPF-Back exhaust system on models equipped with a diesel engine.

One of the biggest changes is the addition of a Roush / FOX 2.0 Performance Series suspension system and leveling kit. It increases the ride height by approximately 1.5 inches (6.3 cm). To help complete the off-road look, Roush installs 20-inch beadlock wheels with 35.3-inch BFGoodrich KO2 All-Terrain tires.

The interior sees a host of minor revisions as Roush installs embroidered headrests, WeatherTech floor mats and a serialized badge on the center console. Customers can also order a lockable console vault and an off-road utility kit which includes a tow strap, ratchet tie-down straps, jumper cables and a flashlight.

The package costs $13,880 excluding the price of the base truck and a $1,000 delivery fee. This means even the most basic version of the Roush F-250 will cost at least $48,030. On the bright side, the truck comes with a three year / 36,000 mile (57,936 km) limited warranty.

more photos...
  • Bash

    Cool.

  • William Omeara

    It looks good but why no mention of the engine or transmission. Please don’t tell me roush put their name on a truck with a factory power plant.

2020 Ford Mondeo Facelift Unveiled With Wagon Hybrid Variant

The rest of the range features new diesel engines and technologies.

Tesla Model 3 Deemed A Write Off After Slamming Into Mercedes C-Class

The driver of the Merc slowed down for a pedestrian, then turned right in front of the oncoming Tesla.

Old Jeep Grand Cherokee Pickup Conversion Is Poor Man’s Gladiator

This improvised double-cab pickup truck started life as a first-generation Grand Cherokee ZJ.

GSX-R 1000-Powered, 190 HP Honda N600 Is A Baby Hoonitruck

Ken Block’s ride has inspired this heavily customized, and very fast, Japanese kei car.

2020 GMC Sierra Denali HD Shows Its Face In First Teaser Image

The redesigned truck should have a new Duramax turbodiesel engine with 910 lb-ft of torque.

Nissan Celebrates The AWD Altima By Giving It Tracks

The one-off Altima has been equipped with a Dominator track system that enables it to conquer the worst mother nature can dish out.

Are We In The Golden Age Of Badge Engineering?

BMWs masquerading as Toyotas is just the tip of the iceberg.

2020 BMW M3 Could Get A “Pure” Variant With RWD And Six-Speed Manual

Aimed at enthusiasts, the M3 Pure could have a twin-turbo engine with 454 hp.

Ford Confirms Plans For An Electric F-150

The F-150 is going electric to ensure the model remains the best-selling truck in America.

Volvo V40 Going Out Of Production Later This Year, Could Be Replaced By A Crossover Coupe

The V40’s replacement is expected to be a sportier version of the XC40 crossover.