Volkswagen Wants Its ‘R’ Models To Go Beyond “Rational”

Volkswagen has revealed that its ‘R’ brand performance models will soon benefit from a new philosophy that makes them more extreme than ever before.

During an interview with Auto Express at the ongoing Beijing Motor Show, VW sales and marketing boss Jurgen Stackmann suggested the brand has been motivated by its competitors to create more extreme performance models.

“The R brand is going extreme and can go extreme. The role of R is that it can go beyond the pure rational; nobody needs a compact car with 400bhp, but there is a place, certainly, and that’s the turf of R.” 

AMG should start watching its back

Stackmann went on to add that if customers are willing to accept the increased cost, R models will explore new levels of performance. This could all start with the next-generation VW Golf R.

“With a little more expressive design, R can go beyond the rational side of things. It [the R brand] can find its place in a different league of pure performance and there’s a space where customs are willing to pay a significant amount of money,” he said.

The Mk8 Golf R is expected to directly target the upcoming A45 from Mercedes-AMG which itself will deliver over 400 hp. Volkswagen appears willing to chase a similar power figure, giving the vehicle significantly more grunt than the 306 horses it currently offers in European spec.

The marque’s new strategy for the R brand will extend to its family of I.D. electric models. According to Stackmann, the I.D. R racer destined for Pikes Peak shows VW’s willingness to turn the wick up on all-electric models in a move that represents “a new dimension to our brand.”

  • Dr Strangefingger

    VW – no thanks, yawn!

    • Matt

      Oh you don’t like VW, got it the first time 😉

  • javier

    they should lower the whole car, but maintain ground clearance, make it go round corners better

  • I would definitely be interested in a Golf R400, but they need to give us better seat options similar to what Audi offers in the S3 or S4.

  • AstonMartin

    Yes!!

  • pngrant54

    VW needs flared fenders. I mean like the old 911 Turbo’s or the old racing Capri’s of the 70’s and 80’s. VW is too conservative in styling. They should look at the 2nd generation Lancia Integrale’s for inspiration.

  • Loquacious Borborygmus

    Stackmann went on to add that if customers are willing to accept the increased cost, R models will explore new levels of performance.
    It [the R brand] can find its place in a different league of pure performance and there’s a space where customs are willing to pay a significant amount of money,” he said.

    Okay, but what will be the differences between this and a RS3?

    • Bob

      I guess the Golf R becomes more of an RS3 than an S3 I suppose.

    • Vassilis

      Probably the 5 cylinder and different 4WD settings.

  • Vassilis

    Let’s see…

  • Bo Hanan

    More blurring of the lines between Audi and VW.

  • I assume beyond rational including cost, like how much can people spend on Golf really.

  • SteersUright

    Awesome and about time!! Now, about those fenders flares, wider track, and other requirements for truly great performance models…please dont forget them!

  • Auf Wiedersehen

    I just want their *irrational* R models to come to the US. Hell just ALL the models really, even the rational ones.

  • Matt

    Put in the 5 cylinder from the ttrs, more sporty seat options ala audi’s r models (with plaid inserts for once in the R) please keep the 7/8 sp dsg in the auto versions, sort the suspension/brakes etc for the larger engine, plus get the roof spoiler from the panamera sport turismo and you got yourself a winner.

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