Ford Maverick And Timberline Names Could Be Used By Future SUVs

Ford has registered the names Maverick and Timberline with the United States Patent and Trademark Office and the two could be used by future SUV models.

The American automaker initially applied for the Maverick trademark back in December 2016 but it has only just been published. The trademark is for “automobiles” and “exterior badges for automobiles” but other than that hint, there’s no official word on what vehicle could wear the Maverick badge.

Car and Driver speculates that Ford is probably tossing up between badging its ‘baby Bronco‘ the Maverick or Timberline, two names which work well and would suit a boxy and rugged SUV absolutely perfectly.

Alternatively, Ford may use the Timberline name to denote a certain trim level for one of its forthcoming SUVs.

Quizzed by the publication about the likelihood of the Maverick and Timberline badges making it to production, Ford North America vehicle communications manager Mike Levine said trademarking names is “a normal course of business” and that there are no current plans to announce impending product names.

Details about these trademarks arrive shortly after Ford announced plans to kill off all its car models in the United States except the Mustang and Focus Active.

What do you think of the Maverick and Timberline names?

  • Thomas Elkins

    The SUV in that pic looks more like the Camaro than the Camaro.

  • Dennis Scipio

    For the record, Ford previously used the Maverick name on a 2-Door Coupe and 4-Door Sedan from 1970-77.

    • Iberian Rekluse

      Thanks for setting the record straight.

      • Scott S

        Surprisingly it was not mentioned in the article. Some of us in fact were born yesterday. 🙂

  • MarkoS

    Bringing back the Maverick name is perfect for a small sporty SUV. Timberline would be a great Trim level for all Ford SUV’s and even Trucks. I wish However that Honda was using the Timberline name for something between the CRV and the Pilot that looked and acted the part. Timberline would also be a great name for a Real Honda mid-sized truck.

  • Craig

    For some reason ‘PINTO’ wasn’t registered. Hmm….

  • WHY NOT BRING BACK CHEVY VEGA AND CADILLAC CIMARRON ALSO?

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