Ford Maverick And Timberline Names Could Be Used By Future SUVs

Ford has registered the names Maverick and Timberline with the United States Patent and Trademark Office and the two could be used by future SUV models.

The American automaker initially applied for the Maverick trademark back in December 2016 but it has only just been published. The trademark is for “automobiles” and “exterior badges for automobiles” but other than that hint, there’s no official word on what vehicle could wear the Maverick badge.

Car and Driver speculates that Ford is probably tossing up between badging its ‘baby Bronco‘ the Maverick or Timberline, two names which work well and would suit a boxy and rugged SUV absolutely perfectly.

Alternatively, Ford may use the Timberline name to denote a certain trim level for one of its forthcoming SUVs.

Quizzed by the publication about the likelihood of the Maverick and Timberline badges making it to production, Ford North America vehicle communications manager Mike Levine said trademarking names is “a normal course of business” and that there are no current plans to announce impending product names.

Details about these trademarks arrive shortly after Ford announced plans to kill off all its car models in the United States except the Mustang and Focus Active.

What do you think of the Maverick and Timberline names?

  • Thomas Elkins

    The SUV in that pic looks more like the Camaro than the Camaro.

  • Dennis Scipio

    For the record, Ford previously used the Maverick name on a 2-Door Coupe and 4-Door Sedan from 1970-77.

    • Iberian Rekluse

      Thanks for setting the record straight.

      • Scott S

        Surprisingly it was not mentioned in the article. Some of us in fact were born yesterday. 🙂

  • MarkoS

    Bringing back the Maverick name is perfect for a small sporty SUV. Timberline would be a great Trim level for all Ford SUV’s and even Trucks. I wish However that Honda was using the Timberline name for something between the CRV and the Pilot that looked and acted the part. Timberline would also be a great name for a Real Honda mid-sized truck.

  • Craig

    For some reason ‘PINTO’ wasn’t registered. Hmm….

  • WHY NOT BRING BACK CHEVY VEGA AND CADILLAC CIMARRON ALSO?

Nissan Expects Sedans To Bounce Back As Younger Buyers Don’t Want “Daddy’s” Crossover

Will younger consumers be the ones to save sedans?.

Slave Cylinder Patent From GM Suggests A Manual C8 Corvette May Happen

The C8 Chevrolet Corvette could get the manual we’ve been begging for.

YouTuber Gets Stranded After His Jeep Wrangler Bursts Into Flames In The Middle Of Nowhere

The fire happened about 30 miles away from civilization.

McLaren 600LT Spider Could Arrive In Time For The 2019 Model Year

The upcoming 600LT Spider should have a twin-turbo 3.8-liter V8 engine with 592 hp.

Lotus Launches A Search To Find Its Very First Car – The 1948 Mark I

The Lotus Mark I was sold in 1950 and its whereabouts remain a mystery.

Trump’s New Presidential Limo Spotted On The Streets Of New York

Despite looking a stretched Cadillac CT6, the limo is based on a truck platform and is heavily armored.

2019 Jeep Wrangler U.S. Order Codes Reveal Diesel Engine

The 2019 Jeep Wrangler will come to the U.S. with a diesel.

Toyota Teases Hardcore Gazoo Racing GT86, Promises ‘Passion For Speed’

There’s a hot Toyota GT86 coming and will probably be quicker than the standard model.

Audi Wants To Revive Horch Brand With Special A8 As Maybach Rival

The rumored Audi A8 Horch might arrive with the facelifted version of the flagship sedan, by 2021.

All-New Mercedes-Benz B-Class Confirmed For Paris Auto Show

The new B-Class will be joined by the new AMG A35, GLE, EQC, Silver Arrow Concept, A-Class Sedan and a new show car from Smart.