Blue Oval Bloodbath: Ford Killing All Sedans In North America

America’s love affair with crossovers is causing an April massacre as Ford has finally confirmed plans to kill all sedans in North America.

The announcement was made with little fanfare as it was tucked away in the company’s first quarter financial results. Buried underneath various statistics is a rather blunt statement that the company will “not invest in next generations of traditional Ford sedans for North America.” Instead, models such as the Fusion, Fiesta and Taurus will be phased out over the next few years.

The company isn’t abandoning cars altogether as the company will keep the Mustang. Ford also confirmed plans to launch the all-new Focus Active in North America next year. Additional crossover-like vehicles are possible as the company noted it is exploring “white space” vehicles that “combine the best attributes of cars and utilities, such as higher ride height, space and versatility.”

In a statement, Ford CEO Jim Hackett said “We are committed to taking the appropriate actions to drive profitable growth and maximize the returns of our business over the long term.” He went on to say the company will ‘play where it can win.’

The decision to eliminate the entire sedan lineup in North America is drastic to say the least as even Fiat Chrysler Automobiles decided to keep the Chrysler 300 and Dodge Charger when it decided to focus on trucks and SUVs. The news is also a reversal of the company’s previous strategy as Ford had plans for a next-generation Fusion as late as October 2017.

It remains unclear if this is a genius move or a blunder of monumental proportions, but the answer will likely come down to gas prices and customer acceptance of electric and electrified vehicles.

Ford is hedging its bets on the fuel front by adding “hybrid-electric powertrains to high-volume, profitable vehicles like the F-150, Mustang, Explorer, Escape and Bronco.” The company also has plans to launch 16 battery-electric vehicles by 2022.

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  • Shocking but not a surprise…Ford makes no money on cars compared to their trucks and SUVs…

    • MarketAndChurch

      And they have a good case to be just a crossover, SUV, and truck company.

    • Bo Hanan

      It’s sad when your first reaction to the headline is: “well, what sedans do they make? oh yeah.”

  • IFDU

    *sigh*…it’s always the penny pinching American companies. If it doesn’t sell get rid of it, and let the foreign companies take the market share even more. Oh this song has been sung many many times….

    • ChrisInIL

      “If it doesn’t sell….” I thought companies existed to sell and make a profit. Are you implying “foreign” companies don’t? (Hint – none of the major auto manufacturers are “foreign” or “domestic”).

      The automobile market share is steadily declining. This may be a boon to companies who build sedans as there are fewer players in that declining market, but that boon will only be temporary.

      • Cobrajet

        If it doesn’t sell the most, he should’ve said.

        • ChrisInIL

          Changing the statement doesn’t improve it’s veracity.

    • dhoosee

      Bless you for seeing this….

  • Dr Strangefingger

    This probably won’t end well…

    • dll1183

      Ford (along with the rest of the big-3) stopped investing in cars during the SUV boom of the 90’s and nearly collapsed in the 2000’s as a result of this. They apparently have learned nothing from this experience.

      • Honda NSX-R

        Had Ford been investing more in sedans, the Camry and Accord wouldn’t be the most popular sedans in the U.S. for the past two decades and a half.

        • MarketAndChurch

          I don’t think the issue is investment, because the Fusion has been solid since it was redesigned in 2012. I think the issue is market saturation – just too many options to choose from, and all of them very solid cars.

          • Honda NSX-R

            Competition is really good, and really fierce.

          • Waleesa1

            But there is also saturation in the crossover & SUV market; most are solid options as well.

          • MarketAndChurch

            True, but Ford is very competitive in the SUV market with like 4 very successful offerings in the Explorer, Edge, Escape, and Expedition. They only have a few offerings in the car segment, and the Fusion is the only one with any level of success. The Focus falls behind the Fusion by 50,000 sales while also being a product that Ford doesn’t make much profit off of. And the Taurus is old. So Ford has many good SUV offerings, and only one good car offering in the Fusion. The Fusion can’t hold down the fort on its own.

          • man

            I don’t think anyone buys the Expedition.

      • krusshall

        The SUV boom of the 90’s is a far cry from the CUV market shift of today.

        • cravebd

          I wonder what a “White Space” vehicle looks like? I think I’d like a blue one.

      • GT

        But this is different, what replaces them will essentially still be cars, albeit with 20mm added ride height.

      • Ron

        I totally agree. They are their own worst enemy really. They let that market go a long time ago and when they finally have a product that is as good, if not better then the competition…. they kill it.

      • G82FS

        They learned that if their poor business decisions get them in trouble, the government will bail them out on the backs of the people…

        • jeepman

          Ummm Ford was the only one who DIDNT take a bailout from the Feds.

          • G82FS

            “In a Jan. 30, 2009, report on the bailout program, the Congressional Research Service noted that Ford “is counting on $5 billion from the DOE loan program to support a $14 billion plan to reorient its lineup toward more fuel-efficient vehicles.” On June 23, 2009, the Department of Energy announced it would provide $5.9 billion to Ford “to transform factories across Illinois, Kentucky, Michigan, Missouri, and Ohio to produce 13 more fuel efficient models.”

            So while it is “technically” true that they did not get bailout money from the same source as the other brands, they just got it from a different source in the government…

            Now 8 or 9 years later, they are maneuvering themselves into the same position by dropping sedans in favor of lower MPG trucks and SUV’s.

      • jeepman

        I would love to know what this will mean for the corporate fleet market. My company has bought the Taurus for years as fleet cars. I can’t see corporations switching to Explorers for fleet cars as the increased expense would be astronomical… GM is also killing off the Impala, so there goes another fleet car choice…

    • LWOAP

      No, it won’t.

    • Dennis Scipio

      you’re saying that if gas prices will rise, despite the advancements of engine and hybrid or electric technology. people will want more sedans or something like that?

      • IFDU

        No, he’s saying like man buns, eating tide-pods, and finding something to be offended about—it is a trend and trends don’t last long. Its ridiculous to sever your sedan lineup in favor of something that sells more (this has happened before and that’s the reason why American companies are STILL BEHIND TO THIS DAY.)

        And this is coming from someone who has a CX-5.

        • krusshall

          Why did you buy the CX-5 over the Mazda6?

          • IFDU

            Because I have a handicapped person in my family, they need the stepping height. The other vehicle is a 2017 Elantra. That’s the beater lol. If I was going to buy a Crossover, I was getting the best one. Otherwise, I would have gotten a 6.

            (and of course finances played a role in the second vehicle meaning cheap and used).

        • Dennis Scipio

          ????

          • IFDU

            I guess what I should say is that to do this is not really necessary. I don’t see any other companies discontinuing their cars because they are not selling. For example: The Ford Fusion still outsold the Sonata last year even with that wonderful warranty. You think Hyundai plans on discontinuing the Sonata?

            This is a pattern among American companies that if its not the right numbers, just trash it.

          • Dennis Scipio

            Oh okay.

          • krusshall

            Honda did drop the Accord in Europe.

          • Dennis Scipio

            WTF? I got no upvotes but you guys all did?!

          • IFDU

            Haha I’ll upvote you. I totally understood what you meant by the advancement of the gas engines in suv/cuvs, we all just believe it’s a cyclical trend that always happens and people always fall for it. We just believe this time is no different.

          • jeepman

            GM is axing the Cruze and Impala, so it’s not just Ford

      • Iberian Rekluse

        I think that is what he’s saying.

      • PhilMcGraw

        Even the most fuel efficient CUVs fall far short of achieving the MPG of a hybridized sedan or hatchback.

        The Kia Niro (which is really just a lifted hatchback) shares the same powertrain as the Hyundai Ioniq and yet it still manages to get 10 mpg less on the highway. 10 extra mpg might not sound like a lot, but when gas is $4 a gallon, that 10 extra mpg will start to really add up.

  • kachuks

    So Sergio saw the trend before anyone else?

    • Status

      Doesn’t look like it if you look at Chrysler and Dodge’s range.

  • LWOAP

    Putting all their eggs into one basket I see? What could possibly go wrong?

    • DGC

      That was my thought.

  • pcurve

    I liked Fusion. But competition in midsize segment is so fierce. The amount of car you get for $25k is staggering.

    • Honda NSX-R

      It’s the only midsize mainstream family sedan with a twin-turbo V6, it’s so much car for the money…

  • Honda NSX-R

    Even the Fusion? The fuck? I see those everywhere.

    • LWOAP

      Ford is being really dumb right now. All they care about is the money they can get from SUVs and Crossover sales. Man, I hope this decision bites them in the ass.

      • Honda NSX-R

        If gas prices rise they’ll immediately regret this decision.

        • LWOAP

          Can’t get here fast enough if you ask me. In the meantime, the competition will be more than happy to take Ford’s shares of the sedan market.

          • Infinite1

            And they have and even more so when Ford kills these sedans

      • Sybill Julian

        true

    • Cobrajet

      Once the Taurus was gone, the rest will follow.

  • WELL THERE ARE OTHER BRANDS TO BUY FROM IF YOU DON’T WANT AN SUV.

    • Honda NSX-R

      But if you want an American branded car you’re not going to have many options, you’ll have to go with General Motors.

      • DARK DAYS ON THE HORIZON.

      • Dr Strangefingger

        No man, Charger and 300… with V8 Hemis!!! God bless what’s left of Chrysler!

        • Honda NSX-R

          True, but I meant the mainstream FWD family sedans. But yeah, thank god the HEMI 300C and Chargers still exist.

        • Status

          And if you go with them, you’ll eat nothing but your lost resale values.

          You might as well put a monster energy sticker on the back of the car.

          • Dr Strangefingger

            Oh, so you don’t like Chrysler. Ok, got it.
            Some of us, however, do. And can appreciate that Chrysler still offers an american V8 hemi in something other than a truck or SUV. Also, there are those here that aren’t BABY SCARED of resale value and just buy what makes us happy.
            You sir should continue driving your 98 Honda civic with coffee can exhaust and ‘race car’ window stickers. im sure spray painting your stock rims has crossed your mind too. Go for it bro!!! Im sure your friends with think its rad as [email protected]#$! Clearly seems to be the more appropriate choice for you.

        • jeepman

          They need to bring back the Magnum. I loved that car.

      • MarketAndChurch

        Just to put things into perspective, the midsize sedan market is about 1.8 million cars sold last year. Of that, about 400,000 came from the Fusion and Malibu. So the market is basically a foreign car market, with the Honda Accord, Toyota Camry, and Nissan Altima making up the bulk of midsize car sales.Even if you wanted an American car today, your options are limited to two automakers who are struggling really hard to sell their cars. (three if you include the Buick Regal)

        • Honda NSX-R

          I wouldn’t incude the Buick Regal since that’s a more premium car, it’s like an Acura TLX competitor rather an Accord or Camry competitor. In terms of midsize sedans, yeah that segment is basically dominated by foreign cars.

      • jeepman

        Yes, but even GM is killing off the Cruze and the Impala….

  • Honda NSX-R

    So is Lincoln going in the same direction, or will there still be Lincoln sedans?

    • Leconte Dave

      Lincoln will not be affected… For now

    • LWOAP

      Lincoln said they remain committed to sedans so it’s a no. Right now, I’ll take them for their word unless they do an about face.

      • Honda NSX-R

        Lincoln actually went the smart direction, unlike Ford. Good for Lincoln, now they’ll have more room to be less like rebadged Fords.

  • I’m really speechless on this… What happened to One Ford? I mean you already had small cars from European division, there is no reason why not to offer that as well.

  • Dennis Scipio

    I mean crossovers are popular, my Family owns a crossover, but you can’t beat the space and utility of a hatchback or crossover compared to a sedan, but what ever happened to variety? But, crossovers are in reality based on a car and not a truck platform.

  • Rich Money

    They are all pretty forgettable (at this point). Sad statement that Ford can’t compete (e.g. sell the cars at a money-making price) in the sedan segment *at all*. That said, probably a very smart business decision. Sedans are a dying breed. Crossovers are our automotive future.

    • Jason Miller

      Only if you buy new cars.

  • BlackPegasus

    👁_👁 wtf Ford?

  • Ed Ward

    CHRYSLER tried to help GM and Ford by asking them to sell them versions of their compact and midsize vehicles before gutting the Dart and 200, essentially spreading the cost, now look, Ford and GM catching hell trying to sell cars.

    • Status

      You are so full of shit. The 200 and Dart were both worse than their GM and Ford counterparts, of which those cars lasted longer in the market than the 200 and Dart did.

      • Ed Ward

        Calm down social media hood rat. Mitsubishi made billions in the 70’s and 80’s by selling rebadged versions of their compact cars to Chrysler as Dodge and Plymouth vehicles, it helped both companies spread the cost. Chrysler simply tried to do the same thing with GM two years ago by selling restyled versions of GM cars allowing GM factories to stay open and helping Chrysler on compact and midsize vehicles. Now GM and Ford are starting to discontinue their cars because of the cost ratio and low sales.

        • Status

          Do you have a single fact to back that up?

        • Ed Ward

          Do your research, Chrysler approached GM several times before discontinuing the Dart and 200, they tried with Ford and both companies rejected Chrysler. Now both companies are finding themselves doing the exact same thing as Chrysler, discontinuing products when it all could have been avoided. GM Korean operations is bankrupt, people aren’t buying Buicks and Ford is now chasing behind CHRYSLER. Don’t be surprised if Ford approach Chrysler with a deal.

          • Status

            You’re the one claiming FCA wanted to cut a deal with Ford and GM. You have to back it up.

            When you make claims, you have to prove it.

          • Ed Ward

            OMG status, where have you been over the last 3 years, the info is there, CHRYSLER tried repeatedly to work a deal with GM and when GM rejected them they tried with Ford and Ford shut it down without even considering it. Do your research.

          • Status

            I want you to post a link to this to prove your case. Otherwise, you can’t prove it, and therefore it isn’t true.

            It’s just like a court case. Want to convince me that A killed B? Prove it with evidence, not just “do it yourself”.

            Prove it Frank. Post a link to something that proves that FCA wanted to cut a deal.

          • atomicbri

            There ya go!

          • Ed Ward

            I WANT YOU TO STOP BEING LAZY AND GOOGLE IT!!!! It’s out there for your own research.

          • Status

            You’re the lazy fuck. Someone else had to do it where you couldn’t perform.

            If you make positive claims (FCA wanted to make a deal), you have to prove it. You couldn’t do, but atomibri did.

            That makes you a liar, and incapabile of backing up your claims when asked to do so.

          • Ed Ward

            You sound like one of those fat girlfriendless white guys at 53 years of age still living with Mama. Sergio of FCA literally made a fool of himself trying to sell his ideas to GM and now the jokes on GM. Get off your lazy fat ass and do what I instructed you to do. And put down the pizza, it’ll make it easier to research it on your own.

          • Status

            You’re still the lair. You couldn’t even back up your claims when asked.

            You should be lucky you’re not an adult yet; in the the adult world they’d cut your balls off for not being able to prove your claims.

            Consider that the next time you post about FCA, when next someone calls you out and you fail to perform.

            You always need to back up your claims with evidence.

          • Ed Ward

            I get it, you rode the short bus with a special helmet, I’ll give you a pass for not knowing how to follow instructions.

  • haudit

    So, if they’re killing the Fusion, that presumably means no next-generation Mondeo for Europe? I can’t imagine them putting the necessary investment into a new car that’ll (even optimistically) sell fewer than 100,000 units every year.

  • ErnieB

    I had a 2014 fusion that I completed mistreated but the damn thing was faithful and hard working .. damn thing was solid and so reliable!

  • Roland Fairwater

    I have a gut feeling that gas prices will go up and Ford will crap their pants with remorse. It’s sad to see trendiness overcoming the type of car Americans relied on for so long. I see tons and tons of recent Focus sedans here in the USA. And who’s going to want the EcoSport with its outdated swinging rear door? This news reeks of impulsive decision making. Just because people are buying lots of SUVs right now, doesn’t mean trends can change or different models will become more profitable again.

  • Karl

    Wow Ford! At least keep the Fusion and drop the rest. What will happen to Lincoln’s car lineup now?

  • D83

    We know Sedan’s market is going to be decreased, but killing all lineup will be terrible. Or is just Ford strategy??

  • diesel_vdub

    Not only are they killing off all their sedans, but all their Hybrids and EVs as none of they crossovers currently offer hybrid technology.

  • krusshall

    No reason to get rid of the Focus. They already will be importing hatch versions from China so why not sedans as well.

  • Darnell Robeson

    Gotta be kidding me. Toyota and Honda has been eating their lunch money since the 70s. They give up and hand it over.

    • brn

      Honda and Toyota have been eating their lunch, since the 70s? Through the 90’s the Taurus was the #1 selling vehicle.

  • Evo45

    No one really buys them? Strange times I guess.

  • SteersUright

    Smart move, go where the market is or create a new market altogether (if you can).

  • SteersUright

    Ford likely can continue to somewhat profitably build all those sedans you like, but why? Its development dollars are limited just like everyone else and it makes sense to spend more of them on making better products where fatter profit margins exist. I’d think it wise to offer the world best vehicles in some segments than mediocre vehicles in all segments.

  • Harry Nimmergut

    And, in one fell swoop, there goes my current allegiance to Ford.
    VERY poor, idiotic, thinking-only-about-profits-for-today, no-vision-whatsoever, decision.
    I don’t want an SUV or truck, and once the economy tanks and/or gas hits $5/gallon, hardly anyone else will. Or when folks get tired of SUVs, which is likely within 5 years. All fads come and go. Everyone has one and folks get tired of “keeping up with the Joneses”.
    Lose the current CEO NOW if you have half a brain, Ford!

  • DGC

    Could I be blind, or will Ford bring the new Fusion/Mondeo from Europe? The US will not be investing in sedans but… Maybe this will be a Buick Regal/Insignia kind of thing? Because Europe will not stop making the Fiesta, Focus Mondeo and KA (not so much)….

  • LJ

    A single tear rolls slowly down the cheek as “Taps” plays softly in the distance.

  • Christian

    Still a shame that we didn¨t get the V6 BITurbo in our Mondeo… Same car, just another name …and was sold as a Lift/hachback than a traditionel sedan….

  • Rocket

    Developing new models is expensive. If you have to put cash on the hood to move the final product – something all automakers have been doing with sedans – you’re not helping the bottom line. At the end of the day, that’s a serious problem. Ford is in this to make money after all. If they can sell lifted 5-doors at a profit instead of just breaking even on the Fusion, then it’s the right decision at the current time. Long term, who knows? It could bite them in the ass.

    Those arguing that crossovers are just a trend, well, the data suggests otherwise. This is a fundamental, and likely permanent, change in the market. As an enthusiast myself, I hate that It has come to this, but it’s difficult for to me to criticize a company’s decision to kill products that don’t enhance the bottom line. With more profitable crossovers becoming increasingly efficient, I’m afraid Ford won’t be the last.

  • Infinite1

    The Fusion’s one of their best sellers but Ford’s focus is on trucks, SUVs and crossovers so something has got to go and they won’t kill the Focus due to the love for the hatch and the RS variant. I understand the Taurus,Focus sedan and the Fiesta though.

  • Infinite1

    Sales aren’t down just because people keep their cars, it’s also due to the rise in SUV and crossover ownership over the past several years.

  • Chris

    Horrible decision, I missed the days of Alan Mulally. It’s one thing to cut models like the Taurus, but leave the Fiesta, Focus, and Fusion, these are core models and Ford could of easily imported them from China, Mexico or Europe if that made better financial shape. Also since they’re leaving the Focus at least bring the full array of models, ST, RS, etc instead of just a Outback ripoff model. “Come on Man!”

    • Cobrajet

      “It’s one thing to cut models like the Taurus”
      It all started with cutting the Taurus.

  • Scott Carmichael

    Idiotic move to kill the Fusion. I understand the Fiesta and Taurus, but the Fusion still sells really well. Not everyone wants a SUV.

    • Rocket

      It’s only idiotic if the Fusion is profitable. Market share means little it isn’t paying the bills.

  • Ron

    Thats so smart Ford. Put all your eggs in the SUV gas guzzling basket. Its the 1970s all over again. When the market shifts, and it will, Ford will be left behind once again.

  • Vassilis

    Does that mean they’re killing the Mondeo?

    • haudit

      More than likely. The only reason Europe got a fourth generation Mondeo is because US and European tastes had aligned closely enough for one car to serve both regions. The Mondeo sold around 56,000 units in Europe last year, and with that kind of comparatively low volume, making the business case for an investment of around $1bn to develop a European replacement is rather flimsy.

      • Vassilis

        Yeah, sad really. It’s a historic badge.

  • Thando_Gqabaza

    Toyota stared, and Ford blinked …

  • nauticalone

    The European and Asian Companies win again then eh – better quality and more reliable….over the past few decades. USA Car Companies are too short-sighted, mainly concerned with this quarters profits only.

  • Steven Sposato

    crossover like vehicles…give me the damn Fusion Wagon then!!

  • Tenzin Pelha

    This might not be such a good idea when the prices of gas is starting to sky rocket again.

  • dean

    well they do suck at making them

  • DJ

    So what about markets where these vehicles still sell ? Does this mean no new Mondeo for Europe ? Also what of the various sub models built on their platforms like the Escape/ Kuga , the Eco-sport, Continental, transit connect… ?

  • Enter Ranting

    What a dumb idea. Then again, Ford advertises on Hannity, so it’s dead to me anyway.

  • smartacus

    Mustang should become its own brand
    like Dodge Ram became RAM trucks.

    one model with many configurations.

    (and no Mustang van, like Ram Promaster)

  • Daniel Cowden

    Outrageously bad PR for Ford. It could be the right business decision but they could have handled this a lot better by simply saying they are “making adjustments to their portfolio to provide better value for their customers.”

  • Kash

    The Ecosport and Focus Active will makeup a lot of lost sales and they would’ve already taken sales from the Focus, Fiesta, and even some Fusion sedans depending on pricing. The next Escape I predict will get a 5 and 7 seat option which will also help boost overall sales, and it too would’ve taken sales from the Fusion and Taurus. The Edge and Explorer should see rises in their sales, and I’m betting the Escape, Explorer, and Edge will all see price drops in their futures to help cope.

    Since the phrasing says “traditional sedans” it makes me think we’ll get the regular hatchback Focus and Focus Active, just no sedan or wagon, now that phrase “traditional” also makes me wonder, could we still see a next gen Fusion but in the form of the Mondeo, with a liftback? Instead of wasting money building a sedan and liftback, make it a true, universally world-wide model? The wording is overly specific if you ask me and seems quite odd.

    • MarketAndChurch

      That would make me so happy but you have to really read between the lines to make that a reality. A global Fusion/Mondeo liftback would work well and Ford wouldn’t have to give up on 200,000 sales and at the same time not have to engineer North American specific cars.

      The price drops needs to happen for it to fill the void that lower-priced car options will be leaving behind.

  • man

    If you don’t make sedans, you don’t make cars. Not everything is about sales, it’s about maintaining an expertise.
    Why not keep the Fusion.

  • Sukhoi31m3

    The last Ford sedan I desired to own was the P71 Crown Victoria.

  • GobbleUp

    With boom of Uber etc, nommore fleet and rental cars. Time to kill off the dead limbs. A decade ago would have been better.
    And yet tesla comes along and simply owns it with model s. Best car in existence.

    Btw Patriots cheat.

    • jeepman

      There’s still a ton of fleet market out there. Many companies such as mine, use the Taurus. I doubt corp fleets will switch to the Exploder….

  • DJ

    What about the other markets ? (Europe, Britton, Australia, etc. These cars still sell there. Are they not going to update or replace them ? Even Mitsubishi didn’t drop all of its cars.

  • Paul

    I would have taken one of those new Focus sedans because it looks quite nice but alas they’re not bringing it here. Phooey on you Ford.

  • Jayen DeHaart

    This is not like a major shock. Nissan basically did this in most of Europe where they only sell the Micra and a bunch of CUVish things and this has been since like 2008 or earlier.

  • Kagan

    Good maybe we get a better mondeo (fusion) in europe instead.

  • Kagan

    209000 is more than the seperate all together sales of the 3 germans.

  • jeepman

    So what does this mean for fleet cars, as this was the majority of Ford Taurus sales? I cant imagine company fleets are going to switch over to SUVs due to the large expense. I have a ’16 Taurus fleet car and I actually like it a lot.

  • TheBelltower

    Massive blunder.

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