After wowing Geneva visitors with the stylish Vision Concept back in March, Lagonda has now confirmed that their first production model, a zero-emissions SUV, is coming in 2021.
According to the British automaker, this new model will be the world’s first zero-emission luxury SUV, while also upholding “the qualities of the reinvented super-luxury marque”. Visually however, it will feature an evolution of the design language found on the Vision Concept, which had a bold, yet sleek exterior.
“In reviving one of the most iconic names in motoring we have created a unique opportunity,” stated Aston Martin president and CEO, Dr Andy Palmer. “One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4×4 that successfully reconciles a love of technology, luxury and style.”
More about style, less about utility
Meanwhile, the company’s chief creative officer, Marek Reichman, claims that the Lagonda SUV “will be like no other SUV to drive,” and that its looks “have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.”
It sounds to us like he’s saying that the final product won’t look too much like a conventional SUV, so it’s possible that we’ll end up with a product that has Vision Concept-like styling, yet possibly more ground clearance. Besides, the Lagonda Vision Concept wasn’t actually something you could call a Sports Utility Vehicle.