Aston Martin Pops Up A Surprise With Electric Lagonda Vision Concept

Aston Martin has been trying to breath new life into its Lagonda brand for years now. Its previous attempts have failed to gain traction, but this one could.

It’s called the Lagonda Vision concept, and it’s one of the big surprises the Geneva Motor Show has had in store for us this year.

As you can probably tell from the images and video below, the show car looks further into the future than most of what we see from Aston Martin. In fact it aims to relaunch the largely dormant name as a zero-emissions luxury brand to take on the likes of Tesla and all the challengers that conventional automakers have been cooking up.

The svelte, futuristic shape fits the batteries down low in the floor of the car, thereby keeing the center of gravity low while eschewing the traditional shape by which conventionally powered vehicles are bound. Above those batteries, the EV offers copious space for four adult passengers to stretch out in comfort, surrounded by glass, carbon fiber, ceramic tiles, silk carpets and hand-woven wool upholstery.

The fresh take on British luxury is accessed by enormous apertures created by the rear-hinged doors and opening roof sections that allow passengers to stand up and simply step in and out. The front seats are more like armchairs, and are mounted on cantilevered arms instead of rails to clear floorspace. The steering wheel can be moved out of the way entirely to let the autonomous systems take over while still allowing the driver to pilot on demand.

“We believe people associate luxury in their cars with a certain traditional and even old-fashioned approach because, to date, that is all that’s been available to them,” said Aston Martin CEO Andy Palmer. “Lagonda exists to challenge that thinking and prove that being modern and luxurious are not mutually exclusive concepts.”

The automaker hasn’t said much more about the vehicle’s specifications, but the electric powertrain will be able to divert all of its attention to any of the four wheels. It also boasts a range of 400 “real-world” miles – allowing it to travel between Los Angeles and San Francisco, (or London to Edinburgh, or Berlin to Vienna) without stopping to charge.

More than that, we couldn’t tell you at this point. But the British automaker plans to put the vehicle into production in 2021, just three years from now. It’s also showcasing scale models of two more – a coupe and an SUV – following the same theme that are slated to follow in 2023.

Update – gallery updated with live photos from Geneva

more photos...

Image credits Guido ten Brink / SB-Medien, NP, Manufacturer


  • CADOX

    It’s got some interesting details and I like the overall sinister appearance. Could have been a good car for the DS brand.

    • disqus_83g6mJmr6l

      agree totally! it’s full of intriguing design elements,IN & OUT

  • AnklaX

    not a bit of Aston Martin there. Looks more along the lines Peugeot show cars ween in the past.

    • rover10

      Because it’s a Lagonda??? They have mostly been luxury with a sporty edge, so this is bang on target.

  • StrangerGP

    Aston Martin makes really ugly cars these days and they don’t like AM models at all

  • wait a minute

    alot nice than Faraday Future and Lucid’s 1 box design, with styling cues of the Lagonda.

    • Cool guy

      sarcasm? or need eyes checked? or brain?

  • The design doesn’t look AML at all… it looks like one of those Chinese start up that dreaming electric cars.

    Still this is the purpose of these concepts. To test the market and I bet they will return to sharp straight line like Taraf.

    • Nordschleife

      I didn’t think the Taraf was sexy. I just don’t understand the reasoning for Lagonda. Just do a Rapide with a usable rear seat.

      • IT LOOKS LIKE THEY WANT TO USE LAGONDA FOR ELECTRICS WHICH WOULD MAKE MORE SENSE FOR IT’S EXISTENCE THAN IT DOES TODAY.

        • I doubt it. We will see electrification for both brands. And in fact the first electric car would be Aston Martin RapidE.

      • *gasp* Taraf looks good to me. Although the design is mostly based on original Lagonda… I assume you don’t like the design of that one.

        The point of Lagonda brand is for the luxury. And AM were meant to be the sporty brand.

  • Elpatore

    I like the wedge shape, thats pretty much it.

  • Mill0048

    The details are fantastic, but like everyone else has said, not much Aston Martin design language here.

  • Honda NSX-R

    If it didn’t have such a pointy ass I would love it

  • Bash

    That’s not an Aston Martin! It’s nice, but not as an Aston Martin.

  • Subi-Rubicon1

    I love love this, but its clear it needs a little polishing.

  • Cool guy

    A pile of shit from Aston, that is what it is, they collected everyone’s shit from their HQ and put it on display for Geneva!

    • rover10

      An unbelievable comment, this is stunning!

  • wonderdallas

    That interior! If Wakanda had a car company.
    WakHonda?
    Purrcedes?
    Infiniti Stone?
    Furrari?
    KiaMonger?
    Jaguar?

  • roy

    The Hyundai and the Tata looks better

  • Enter Ranting

    Well, it has a nice golden ashtray between the rear seats…

    • OR A CANDY DISH FOR NON-SMOKERS.

  • Nordschleife

    I’d prefer a really luxurious Rapide with a usable rear seat.

  • Nordschleife

    Lol they did look familiar.

  • Six_Tymes

    Wow, this is amazing!

  • Joff

    I think it’s really nice , and it’s not meant to have Aston input. it’s a Lagonda

    • True but they should have stayed with boxy straight line like in Lagonda style. We already have too much round shape design.

  • Galaxium
  • Rich Money

    very cool idea but sadly rather unattractive.

  • Six Thousand Times

    Looks nice to sit in, I suppose.

    • THE SEATS ARE REALLY SHARP.

  • I WONDER HOW FAR IN THE FUTURE THEY ARE PLANNING THIS FOR.

  • Tim Gardner

    I kind of like the shape but couldn’t they have used some clever hinges for the doors? You couldn’t park this anywhere as it will need so much space just to open the them. What would the owner do if they came back to find a car parked either side? Or are Lagondas supposed to be only driven to red carpet events by chauffeurs?

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