Rolls-Royce Cullinan Shows Some Skin Before May 10 Reveal

The world’s most luxurious crossover will be unveiled on May 10th as Rolls-Royce has confirmed the Cullinan will celebrate its world debut this Thursday at 7:00 am EDT.

But before we see the first ever SUV from Rolls Royce in full, the British company will perform a strip-tease – or so to speak –  releasing undisguised details of the posh crossover over the next few days, starting with a glimpse of the taillights today.

The company is staying tight-lipped about specifics but the Cullinan will follow in the footsteps of the Phantom and adopt a familiar front fascia with a prominent grille that is flanked by rectangular headlights. The Cullinan also has strong shoulder lines, suicide rear doors and a dual exhaust system. Rounding out the exterior styling features are Phantom-like taillights and a tailgate-mounted spoiler.

While the model probably won’t be the most elegant looking crossover on the market, it should have an ultra-luxurious interior as previous spy photos have shown there will be premium leather upholstery, wood trim and metallic accents. The Cullinan will also have a digital instrument cluster as well as a unique center console with an iDrive-like controller.

One of the Cullinan’s more unique features is the so-called Viewing Suite. When owners push a button, two leather-wrapped chairs and a cocktail table will automatically be deployed from the lower section of the tailgate.

The Cullinan will ride on an aluminum spaceframe platform called the “Architecture of Luxury.” The platform originally debuted on the Phantom and will eventually underpin all Rolls-Royce models.

Performance specifications remain unconfirmed but the Cullinan is slated to use the same twin-turbo 6.75-liter V12 engine as the Phantom. As a result, we can expect the model to have 563 hp (420 kW / 570 PS) and 663 lb-ft (900 Nm) of torque. The engine will likely be paired to an eight-speed automatic transmission which sends power to a specially-developed all-wheel drive system.

Since the Cullinan will undoubtedly focus on comfortable instead of performance, we can expect a Phantom-like air suspension that makes millions of calculations every second and reacts to steering, acceleration, and camera inputs.

Article updated with the latest teaser from Rolls Royce

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  • no25

    I know we’re going through an SUV craze and that’s why Rolls Royce is creating this, but I just personally feel like Rolls Royce is just not an SUV type of brand.

    • TrevP

      I felt the same about Lambo and Bentley, but both of those have grown on me recently.

      • donald seymour

        The same except for the Bentley hasn’t grown on me.

        • TrevP

          I gotta admit that I tend to like it at certain angles, lol

        • Belthronding

          ..except bentley @donaldseymour:disqus ,because it is basically vw with body kit.

          • donald seymour


      • caddy45

        Same, especially the Bentayga. Always thought the Continental GT’s design language would translate well to an SUV.

    • Kaisuke971

      Idk i think it makes sense, just like the Bentayga. They’ve been making these huge luxury cars for decades, and nowadays SUVs can really fit that role. I guess the “utility” part seems like it’d vulgarize their image a bit but now they’re just less raw and more docile, enough to fit a high end brand imo.

      A crossover like the Bentayga or the Cullinan is more like a less compromised version of a sedan, in the sense that it can go more places, rather than a real “truck” that would not only be a misfit but also damage the aura of a high end car manufacturer

      That said, i don’t like the approach taken with the Urus having that coupe-like shape and the VAG V8. I think that vulgarizes it and they missed the mark

      • donald seymour

        Very true.

    • Nordschleife

      I personally feel Rolls Royce deserves it more than say Lamborghini. Older people would like something they don’t have to fall into but can sit on and slide. Hell I am 35 and my knees aren’t what they used to be.

    • Blanka Li

      This is just BMW venturing out. Rolls Royce is a BMW and BMW makes SUVs and very ugly crossovers so it stands to reason it would take an ugly car (Rolls) and make it an SUV.


    It’ll be You Tube gold when an actual owner tries to replicate these pictures IRL.

    • donald seymour

      And get stuck.

      • Craig


  • Axiom Ethos

    Probably going to be the heaviest SUV on the market, atleast for its size.

    • PK

      nah i think the g class and gls is more heavier than the cullinan.

  • Six Thousand Times

    No reason to bother…

  • Am I the only one who is waiting for what the car looks like?

  • AxlRock

    Yes!! Because I will be getting my Rolls Royce dirty by taking it to a desert or better still in the country side filled with mud. So much mud.

  • Subi-Rubicon1

    This is the type of vehicle you’d take on a fox hunt or perhaps for disk shooting practice at the country club.

  • Smith

    This is a disgusting insult to all that is British and it is wrong. A Rolls Royce X7 is the worst thing that Rolls could ever have done. Just another “Me Too” brand now.

  • Craig

    I think this will prove to be Rolls-Royce’s first HUGE flop in YEARS!

    • Matt

      Based on what market trend? An insatiable appetite for premium SUVs?

      • Craig

        We shall see.


    message in the future: buy a bmw x7 instead

  • Ruel Lewis

    I think i’m gonna like this a lot more than the Bentayga.

    • Belthronding

      BMW likes your comment

  • Bob

    Having seen some of those old school Rolls Royces from around the 20s, I think this “High Sided Vehicle” may not be a bad idea. What they need to stop selling is the idea that this should come anywhere near anything more than a patch of dirt or some dust. Phantom’s tyres are already larger than a Range Rover’s so why not.

  • Enter Ranting

    The study in vulgarity gets super-sized.

  • benT

    Well at least ONE of them has gone off road.

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