Rolls-Royce Unveils The All-New Phantom, Looks To Become The Most Luxurious Vehicle In The World

Rolls-Royce has officially unveiled the all-new Phantom which seeks to reclaim its title as the most luxurious vehicle in the world.

Looking instantly recognizable, the redesigned flagship has been created to deliver “new levels of iconic presence and an increased elegance.”

Starting with the front, designers installed a taller grille which sees the Spirit of Ecstasy hood ornament sit approximately a half inch higher than on its predecessor. Besides being larger, the grille has been integrated into the surrounding bodywork for the first time which results in a cleaner and more modern appearance.

The grille is flanked by new laserlight headlights which are surrounded by an “expressive ring of daytime driving lights.” Rolls-Royce says the headlights are the most advanced in the world and will cast light well over 600 meters (1,968 feet) down the road.

Moving further back, the Phantom has been equipped with polished stainless steel strips which curve along the upper edges of the hood and around the windshield. The model also features the “largest single-piece of hand-polished stainless steel on any motor car” around the windows and C-pillar.

The rear of the ultra-luxury sedan features a more steeply raked window which is surrounded by a stainless steel frame. The model also has 22-inches wheels and “jewel-like” taillights.

Of course, the best part about a Rolls-Royce is its interior and the company pulled out all the stops to make it one of the most luxurious ever created.

The overall design echoes the previous Phantom but the model has all-new front seats which are more comfortable and have a “sweep of wood paneling across the back” that is inspired by the famous Eames Lounge Chair of 1956. The wood isn’t there for just decoration as its hides the rear picnic tables and rear entertainment system which can be electrically deployed and retracted at the push of a button.

Speaking of seats, Rolls-Royce offers several different rear seat configurations including an “intimate lounge seat, individual seats with [an] occasional armrest, individual seats with fixed center console, and the newly introduced sleeping seat.”

Drivers will also find two 12.3-inch TFT displays, an analogue clock, and an assortment of handcrafted wood trim. A variety of different options will be available including a starlight headliner and a rear drinking package which includes whisky glasses and a decanter.

The interior changes are more than skin deep as engineers wanted the eighth-generation Phantom to be the most silent motor car in the world. As a result, they installed more than 286 lbs (130 kg) of sound insulation, large cast aluminum joints, and “6mm two-layer glazing all around the car.” The company also added unique “Silent-Seal” tires which have a layer of foam located inside them to reduce tire noise by 9 decibels.

Rolls-Royce says these changes make the Phantom approximately ten percent quieter than its predecessor at 62 mph (100 km/h). The company’s press team noted the sound levels are so low, engineers had to check their instruments to make sure they were calibrated correctly.

Power is provided by an all-new twin-turbo 6.75-liter V12 engine that produces 563 hp (420 kW) and 663 lb-ft (900 Nm) of torque. It is connected to an eight-speed automatic transmission which uses “satellite aided” technology to ensure it’s always in the right gear.

The model rides on the so-called “Architecture of Luxury” which is an all-new aluminum spaceframe platform designed specifically for Rolls-Royce. The platform is scalable and highly-flexible so it can accommodate various size and weight requirements as well as different propulsion and traction systems.

The platform is 30 percent more rigid than its predecessor and will be used on all future models including the next-generation Ghost, Wraith, and Dawn. Of course, it will soon make an appearance on Project Cullinan which is the company’s first crossover.

To ensure the Phantom has a magic carpet ride, the model has been equipped with a self-leveling air suspension which makes millions of calculations every second and reacts to steering, acceleration, and camera inputs. The car also has a new double-wishbone front axle and a five-link rear axle which helps to deliver “astounding levels of control.”

On the safety front, the Phantom features an assortment of driver assistance systems include alertness assistant, active cruise control, cross-traffic warning, collision warning, and lane change warning. Other highlights include a head-up display and a surround vision system which uses four different cameras.


Photo Gallery

  • Adi

    It looks like a chinese copy or a bad replica. Something is just off.

    • StrangerGP

      Yeah the main photo from the article makes it look horrible, just like a homemade replica with that short rear part and the front wanting to look like the first Phantom

    • Bo Hanan

      It’s ugly.

    • Mynameis Taylor

      It’s the headlights.

  • ediotsavant

    Now this is what you call a luxury car!

    • Six_Tymes

      I agree!

  • Maher

    One of the most overrated cars, and the newer version couldn’t have been any uglier.
    I would get an S65 instead of this and will be saving lots of cash by doing that.

    • salamOOn

      i am a humble guy, i would be more than happy even with E63 S.

      • Mas92

        None of the cars mentioned above have the presence of the Phantom.

        • salamOOn

          for me it is a positive thing.

  • nastinupe

    It’s not a drivers car so I’m not really interested. It’s just a regular sized limo.

    • donald seymour

      Sir, a thousand upvotes from me to you.

    • 12333444333

      why comment then?!

      • nastinupe

        Because I was at work in between meetings and bored and there is a comment feature… so why not?

        How else can you find something to not pick and argue about had I not commented? You need me. Admit it.

  • Akira

    I know RR customers don’t like novelty but this looks like just a facelift not a new car, even the interior.

  • Six_Tymes

    Stately, check, Luxurious, check, Very sharp looking, check, looks expensive, check, and it is.

    • Ermal Morina

      Looks old, check

      • Kevin Tay

        Not as old as the Audi A8, check.

        • Ermal Morina

          Well you got that right.
          Checkmate sir

    • Six Thousand Times

      And there’s still something rock and roll about a big Rolls.

  • New Hummer by RR is here .)))

  • Karl

    Your Majesty,your car has arrived!

    • 12333444333

      actually it would be a Bentley…

  • supermanuel

    It looks a bit like a Gerry Anderson version of a Roller. And that dashboard is a mess.

  • Impressed

    At first I didn’t like it… not much different to the last one but…
    …the more i looked at the photos the more I got to like it!

  • Marty

    It bothers me that new Rolls Royces remind me of Russian army trucks.

  • ghjd

    IMHO the new LS has a nicer interior

  • Chris

    Proper engineers would always check their instruments to see if they are calibrated correctly (well,maybe not VW engineers).

  • salamOOn

    looks super weird….and super heavy.

  • Cool guy

    The old phantom looked hundred times better!

  • Craig

    “…which seeks to reclaim its title as the most luxurious vehicle in the world.” From what?

    • Ermal Morina

      Lol,exactly.This is supposed to be the most luxurious vehicle,hence the pricetag.
      It reclaimed the title,maybe from the S class,it can’t be anything else i suppose

      • Bentley Mulsanne?

        • Ermal Morina

          Well yeah,Mulsane of course.It just that,it isn’t that popular as the Phantom or the S class.

  • I loved the round lights ont the Pantom VIII, not a fan of those headlights… They look too small for this car. And I don’t get why the keyhole is on the door like, can’t it be in the handle? Not sure RR owners asked to keep this specific detail from the 30s.

  • joey

    Wasn’t this car revealed about 15 years ago. Timeless design I guess.

    • Ameer Hassan Tajaldeen

      evolution at its best

  • Blade t

    Never been a fan of the Phantom, but if you need a car to be driven in I’m sure it’s nice….

  • sean tooher

    FIAT500 taillights ?!!!!

    • Matt Teter

      Came down here to say just that. Dafuq were they thinking? smh.

      • Matt

        They look good on the FIAT, and they look good on this too.

        • Matt Teter

          Mehh.. on a $15k fiat fine. On a $420k+ Roller? I would certainly turn my nose up!

          • Matt

            The Porsche 911 has the same shape headlights as a VW Beetle, so what? There’s no such thing as an ‘expensive’ design, and the Phantom’s tail lights will be far more exquisite in their detailing and technology than a FIAT 500.

          • Matt Teter

            I wouldn’t go that far. Any car or truck with prominent round headlights from the time period could be compared the same. Same with the 500 and the current beetle. Agree to disagree., moving on.

  • its good to see that they still have that bench seat option.

  • PK

    “Looks To Become The Most Luxurious Vehicle In The World” Until the new S Class the W223 comes in the next 4 years but the current facelift s class is still fresh!


  • Romanovich

    What about the pollution from w12?
    Because all around claiming air pollution, (WV) did the contribution of it.
    But RR and Bugatti still produce the giant engine…

  • AstonMartin


  • Looks porky…lazy…saggy…

  • haudit

    Undoubtedly luxurious, and now even more brutally vulgar and tasteless than before. The purple one with the purple and cream interior has never been acquainted with restraint or good taste, and the burnt orange interior has never heard of either.

    When it makes the Bentley Bentayga look almost discreet and subtle, you know they’ve taken it at least one step too far.

  • eb110americana

    I think I’ll get used to the exterior, but the interior looks really cheesy in some places. The steering wheel, gauges, iDrive–they all look outdated, and not in a “classic” way. They are just so heavy-handed. The max-cheese award has to go to that Starlight Headliner though. I feel like I should be riding in a 1980’s white limo doing lines of coke while I’m watching that.


    looks like obese ghost

  • lapirk

    Nothing drastic from the previous one. Was expecting a futuristic take. The ghost looks more desirable

  • emjayay
  • Six Thousand Times

    Funny, I like it more than I expected to. It looks like the current one but with everything I didn’t like about it fixed and everything I did like kept.

  • Nordschleife

    How stately. How classic. The vehicle still has a uncovered keyhole. I was rather surprised by that. Like a nod to the people that will be driving or being chauffeured in it.

  • roy

    Ugly car, ugly car.. Why are they trashing you…
    Ugly car, ugly car… It’s not your fault

  • kevout

    What do I want if I want a luxury car today?
    Something comfy, cosy, something with gagdets to make my life easier, everything automatic so I can relax or focus on the road.
    Something adjustable in everyway.
    I’m rich so I like modern to be up to date (or I can buy Old timer)…

    I my humble opinion this is much more luxurious than a Rolls Royce…

    • Matt

      The S-Class has an amazing interior, but it’s no Rolls-Royce. The Phantom has a unique feel and stately ambience when inside that makes the S’s design architecture look a bit too ‘regular’.

      The Phantom feels far more special, that other mass-produced cars can’t match.

      • kevout

        You are probably right. But it looks so old…

  • Matt
  • Matt

    Although it reminds me of one of Putin’s limo concepts, I really like it.

    You’re always going to get a slew of negative comments whenever a new car is launched, if you used them as a predictor of sales/market success you’d wonder how any new car sells at all.

  • exeptor

    Just don’t say that Audi is shit because they only changes lights in their evolutionary models. As it appears now this is the right business case … plus a “small” cartel :).

  • Mike Gonzalez

    for anybody to call this a “brand-new Phantom” is a huge stretch… it looks the same inside and outside. the dashboard is dated as F, looks like a SUV from the 90’s
    i fear the RR SUV will be nothing more than a Phantom with higher suspensions

  • Njabulo Mfeka

    I figure most of the negative critics don’t know or understand what Rolls Royce is about period. 100% of the people who’ll be buying this car rarely ever care what it looks like, aren’t looking to save any money, don’t care how heavy it is, what’s the drag co-efficient, what time it posted at Ring and blah blah blah. But I guess everyone has to have an opinion and you’re entitled to it. But if you know anything about cars and have logic….Some of the comments here are just plain stupid.

  • jfalckt

    @Carscoops, could you do one of those visual compare feature on this and the previous one maybe?
    There’s something about the rear 3/4 I’m not so keen on here.

  • Vassilis

    I like it. Less boxy than the previous one.

  • Puddingpopper

    I think it is sad that this car doesn’t have some kind of sexy chrono gauge cluster

  • Auf Wiedersehen

    “Looks To Become The Most Luxurious Vehicle In The World”

    I thought it already was?

  • Benjamin B.

    It doesn’t look much different. It’s more evolution, not revolution.

  • Craig

    I’ve been thinking about this new Rolls. Isn’t ‘Luxury’ a personal thing? Many people would have thought [and would still think – if it was still there] that Liberace’s home was ‘luxurious’. But to my eyes – it was just ‘gaudy’ and WAY over-done. But it certainly wasn’t cheap. [As in ‘inexpensive’] So does what it COST make it ‘luxurious’? Not to me it doesn’t. The Ford GT is 1/2 million dollars. But I doubt most people would say, “Wow! That GT sure is luxurious!” The Rolls is more Liberace like than any other car. And I don’t think that’s a good thing. Can you imagine the laughter if the Chrysler 300 had a ‘star lit’ headliner? Is it really any less laughable in the Rolls? I think there’s a very thin line between ‘luxury’ and ‘plain old silly’.


    just like the old one

  • Patrick Van Reusel

    How about CO2 emissions? This car is a driving global warming machine!

  • PB

    Primary market obviously rappers, drug dealers and turd-world Oligarchs. Good market research there. They know the thieves of the planet are in the ascendancy.

  • SteersUright

    BMW cheaped out here. This is a facelift, update, or whatever, but it’s not a new car. The interior looks outdated compared to even a pedestrian S-class or heck, even a new A4’s digital dash. The outside gets all new, um, headlights and purple hue? All new? Yeah, I dont think so. You’d have to be a badge-snob to buy this over said S-class which can be specced to be as fast or faster, and offer every same creature comfort.

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