The British manufacturer wants to offer electrified versions of all its ICE models and will increase its investments in this area by 26 per cent. Speaking during an investor presentation, Jaguar Land Rover said that these investments will come despite sales and revenue in the year to March not hitting the levels it had expected.
By 2025, the automaker intends on also offering hybrid versions of its ICE vehicles and if customer demand warrants it, will only offer full-electric versions of select models.
Jaguar Land Rover’s pursuit of more electrified models comes despite the fact that 90 per cent of all its European sales in the fourth quarter of 2017 were for diesel vehicles.
In order to offer additional powertrains for its models, the company’s six plants in the UK responsible for manufacturing platforms will be retooled to produce these new engines.
The first all-electric model built by Jaguar is the I-Pace, recently introduced as a rival to the Tesla Model X. Despite the vehicle representing Jaguar’s first attempt at an electric crossover, the reviews for the I-Pace have been overwhelmingly positive.
Alongside its work on electric powertrains, Jaguar Land Rover is also developing advanced self-driving systems. In fact, the company has been tapped by Google to supply 20,000 examples of the I-Pace to Waymo’s self-driving fleet.
During its presentation to investors, JLR said it is also working on opening a software, information technology and engineering center in Manchester.