Jeep will expand its range with a baby model to slot below the Renegade, chief executive Mike Manley has revealed.
Under Sergio Marchionne’s five-year strategy to drastically boost Jeep sales, the automaker will launch the baby SUV by 2022 and price it at just below $20,000.
“A smaller car than the Renegade is very interesting to us and we are actively looking at the project now. We’ve seen the general move in Europe towards smaller SUVs, and there could also be a market in Latin America,” Manley said a few months ago.
Demand for small SUVs is at an all-time high
Evidently, Jeep’s booming sales and the popularity of the new Wrangler have encouraged the automaker to give the go-ahead for such a vehicle.
At this stage, few specifics about the baby Jeep are clear. However, there’s a strong possibility that it could share underpinnings with the next-generation Fiat Panda. Jeep said that its new small model will be under 4 meters long when it hits the market.
Inevitably, the design of the small Jeep will take some inspiration from the Renegade as well as other vehicles in the carmaker’s range.
If Jeep does a good job with the SUV, we can imagine it being wildly popular.