New Dodge Viper “Not In The Plan” According To Marchionne

The Dodge Viper rumor mill kicked into overdrive last month when Car and Driver reported the model was going to make a return in 2020.

Unfortunately, that doesn’t appear to be the case as Sergio Marchionne used the question and answer session of today’s Capital Markets event to reveal a new Viper is “not in the plan.” Road and Track points to a tweet from Automobile’s Todd Lassa who says Marchionne stated the previous Viper wasn’t profitable and a new model wouldn’t work with a European-style engine.

Despite sounding like a nail in Viper’s coffin, the Detroit Free Press’ Eric Lawrence noted Marchionne said he would be happy if FCA could figure out a way to build a new Viper. That leaves the door open for a possible return but it doesn’t seem like the company is actively planning to build a new version of the sports car.

While the Viper has always been a halo car, it appears FCA was disappointed with the slow sales of the last model. Carsalesbase data shows sales of the last-generation Viper peaked in 2014 when the company sold 760 units in the United States. For most of its remaining run, the model sold around 600 units annually and there’s still a few trickling out of dealerships today.

Previous generations of the Viper were more popular with consumers as the company sold an average of around 1,500 units annually from 1998 to 2006. There’s been a lot of debate about why the previous-generation Viper didn’t catch on with consumers and a number of critics point to the lack of a roadster variant.

Regardless of what caused the slow sales, it looks like the 2020 model – with its rumored V8 engine developing 550 hp (410 kW / 557 PS) – isn’t happening.

  • Alfa Giulia QV

    Well it was a good thing I didn’t take Car and Driver for their word considering they didn’t have anything to back up their claims about the Viper.

    • Yeah, given their assurance of source is just “Trust us”

  • eb110americana

    This is pretty much to be expected. You have to tend to your volume models before dedicating resources to niche models like the Viper. (Cough! 8C! Cough, cough! GTV! Ahem! Alfieri! Sorry, something stuck in my throat…Alfieri Cabrio! Hack! Oh man, I think I need a glass of water…)

    • Alfa Giulia QV

      Eh, I’m certain Sergio’s replacement may deviate from that plan and do something entirely different.

      • Classic Bob

        I somehow doubt the next leader will deviate much. At the end it’s Elkann and the Agnellis who call or at least approve the shots, and with Sergio still at Ferrari i’m sure he’ll be advising behind the scenes..

  • Quite ironic since he is the one that push for VX Viper last time, I still haven’t figure out why they don’t launch roadster variant in the first place, but for me the nail in coffin is Corvette C7, it’s cheaper and yet you get more power and more comfort (Let’s be frank, majority of people who bought Corvette or Viper in US is people of certain age)

  • Six Thousand Times

    I kind of figured… Kinda hoped C/D really did know something we didn’t.

  • Bash

    Idiot!

  • Classic Bob

    Dodge to get new product? And a Viper? Would have been nice, but we all knew it was just a rumor.

  • ProtectOurHeritage

    Marchionne needs to be replaced as soon as possible.

  • Harry Nimmergut

    So maybe Sergio does have half a brain after all. But only half.

  • john1168

    Well, that sucks!

  • Brent Morrison

    Just build a Viper SUV

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