Tesla chief executive Elon Musk says he is considering an extended factory tour that would allow customers to help build parts of a Tesla model.
Now, before you jump at the prospect of Tesla literally using customers to help build cars and boost production, it’s not like that. Instead, this extended factory tour would simply provide Tesla customers and owners with a hands-on experience into what it takes to create one of the brand’s models.
“Was thinking of offering an extended Tesla factory tour option where you could help build part of a car & understand how they come together. I know it would have been super fun for me when I was a kid (or now),” Musk said on Twitter when pondering the idea.
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Factory tours have become exceptionally popular among automakers around the world in recent years and it’s not hard to understand why. By allowing customers to see their vehicles coming together, car manufacturers make the ownership experience that much more exciting.
As cool as it would be to help build a part of your actual car on the production line, Musk said doing so would be difficult.
“That would be tricky to sequence, but maybe,” he said.
Having hundreds of customers flood a Tesla factory trying to build their own cars could get out of hand very quickly.
Perhaps the most in-depth experience currently offered by an automaker like this is the Corvette Engine Build Experience that Chevrolet has available. Priced at $5000, the experience allows Corvette Z06 and ZR1 owners to help assemble their own V8 engine under the supervision of an experienced Chevrolet engine assembly technician.
Was thinking of offering an extended Tesla factory tour option where you could help build part of a car & understand how they come together. I know it would have been super fun for me when I was a kid (or now).
— Elon Musk (@elonmusk) June 22, 2018