Did Audi of America’s President Drop Another Hint About The RS6 Avant?

Six months ago, Audi of America president Scott Keogh was talking about RS models and hinted the company has “surprise we’re working on.” The executive declined to reveal which car he was talking about, but said it was cool European vehicle that hasn’t been offered in the United States yet. He also added it is the “#1 car on my list.”

Now, we’re fast forwarding to today as the automaker has released a question and answer session with Keogh as part of its Inside Audi of America series. While the session largely focuses on Keogh’s personal life, it includes a question which asked “If you were an Audi, which one would you be and why?” Keogh responded by saying the RS6 Avant because “it’s hard to get, fast, super cool and I keep waiting for the avant revolution to replace the SUV revolution.”



Keogh’s affinity for the RS6 Avant could suggest this is the car he was talking about earlier this year. That’s far from certain at this point, but other Audi of America executives have hinted the company was open to bringing RS Avants to the United States.

Back in March, Audi of America’s vice president of product management said “We always look at potential new opportunities in the market” and “We keep holding discussions.” Filip Brabec went on to tell fans to “keep writing us letters.”

Despite their optimism, Audi Sport boss Michael Renz has previously stated “The RS6 and RS4 Avants are well accepted in Europe” but it “might be a different situation” in the United States. Keogh’s own mention of the “SUV revolution” also seems to reflect his acknowledgement that crossovers are king right now.

It remains unclear if Audi will actually offer the RS6 Avant in America, but there’s only a few other models that fit the cryptic hints.


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Photo Credits: CarPix and S. Baldauf/SB-Medien for CarScoops

  • Dude

    Once a VW, always a VW.

    • Matt


    • Matthew Boyd

      Not a fan of VW or VW Group? That encompasses two completely different things so wanted to know what you were referring to.

  • Honda NSX-R

    RS4 Avant please!

    • javier

      right, rs6 is too big to be cool

      • Vassilis

        That’s why it’s cool. It’s a monster of a car.

        • javier

          yes it can fit multiple car seats and strollers ,just what i need

    • Ron

      I spent my youth working hard hoping to one day get an RS4, made it, moved to the US, have the money…they don’t sell the car. So YES PLEASE !

  • Merc1

    Of course they’re going to bring it over this time around. It would be silly to let Mercedes have this sliver of market to themselves with the E63 Wagon.


    • Honda NSX-R

      Now if only Mercedes brought over the C63 Wagon too…

  • Harry_Wild


  • Matthew Boyd

    Keogh wants the RS6 at heart, but is ideally pushing for the RS4 Avant in the U.S. market. RS4 will out sale an RS6 in the U.S. and projected to easily out sale the RS7. No RS7 owner that I’ve met, sold to or dealt with are interested in a RS6. It’s cool, but there’s no market for it in the states.

    • Ron

      you may have a good point. Quid of the RS5 sportback VS RS4 avant though (same logic)? I would tend to believe the US market is always ready for something very expensive, better margins for Audi as well. Tons of people can blow 120k in a car here. Don’t get me wrong i really hope you are right! But I would tend to believe this market is better tackled from the higher end.

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