Jaguar Land Rover has recently secured the J-Type moniker with the European Intellectual Property Office (EUIPO).
Discovered by AutoGuide, the trademark refers to just about everything, from new cars to repairs and servicing, and even autonomous vehicles. But it appears that in this case, the J-Pace will likely be used on a new car.
Given the ‘Type’ suffix, we could be looking at a potential replacement for the current F-Type. The brand’s challenger to the likes of the Porsche 911, which is being offered in coupe and roadster body styles, has been around since 2013.
Okay, so why not keep the F-Type moniker and call it all-new? That’s a tough one to answer right now, but the explanation could lie in a statement made by the brand’s design chief, Ian Callum, two years ago, in an interview with Road&Track.
“I think we’ve got more permission to break the mold. Our F-Type, before the one that became the production car, the previous design concept was mid-engine. It never happened. It would have been very different. But I think we’ve got permission to do that, because we’re a sports car company”, said Callum. “We’ve had a discussion – will the next F-Type be mid-engine of front-engine? We’ve had that discussion. We haven’t decided yet.”
Another possibility is the launch of a 2+2 Grand Tourer as a indirect successor of the XK8, offered alongside the second-gen F-Type, as also hinted by Ian Callum.
“The F-Type has been a huge success. We love sports cars – and I use the plural quite deliberately. Whether that is delivered by a body variant or something else remains to be seen, but for now, let’s just say that the body type is very important to us.”
The ‘J-Type’ isn’t the only moniker trademarked by Jaguar with the EUIPO recently, as they have also secured the ‘C-Pace’ name, hinting probably either at a small crossover or a coupe derivative of an existing model.