Nissan Builds 1 Millionth Juke In Sunderland Factory

It took Nissan eight years to produce the 1 millionth Juke at its Sunderland factory in the UK. The British factory builds a new Juke every 105 seconds.

The 2018 Nissan Juke, one of the first sub-compact crossovers, is available with a very wide interior and exterior personalisation options, offering more than 23,000 different combinations.

The one millionth example was a Tekna grade model finished in Vivid Blue, which is the latest color option available in the Juke’s range.

“Eight years ago we had never seen anything like the Juke before – it created an entirely new segment and brought a distinctive never-seen-before look to the market,” said Kevin Fitzpatrick, Senior VP Manufacturing at Nissan Europe. “Fast forward to today and we have one million customers and Juke remains the segment leader.

“It’s terrific to see that the 2018 model, with all its improvements and personalisation options, is as popular as the version that rolled off the line for the first time in 2010.”

The Juke was the second Nissan crossover to be produced at the UK plant, following the bigger Qashqai (also known as Rogue Sport in the US) which first entered production in 2006.

Despite being on the market since 2010, the Nissan Juke remains a big hit in the market, hitting sales of 95,000 units in 2017 in Europe. The latest refresh introduced more premium features, including the company’s dark chrome V-motion grille, new wheel designs and vivid color options both inside and out.

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    will nissan kicks reach european market?

    • designer_dick

      It’s possible, but unlikely. Nissan probably took a look at the overwhelmingly negative European reaction to the Ford EcoSport and decided against it.

      • HaltestelleLuitpolthafen

        The Ecosport has gotten nothing but terrible reviews in the US, but they are still selling the Kicks there.

        • designer_dick

          The US is a more price sensitive market than Europe, and they’re able to offer the Kicks from a lower base price than the Juke, so it makes sense for it to be offered there. European buyers would simply turn their noses up at the Kicks, in the same way they do with the EcoSport.


        third world engineering never worked well in europe except dacias

        • designer_dick

          Which makes me wonder – would Dacias sell well in the US as an alternative to the lowest models from Nissan, Mitsubishi and the like?

  • Shtekeris

    I’m still surprised how popular they are and keep seeing new ones with newest license plates, so people still buy them like they are new. Cool.

  • Dubble Bubble

    Was Nissan charged with eye pollution? Damn those things still look homely as ever.

  • appleimmune

    Hard to imagine anyone buying this hideous thing, let alone a million of them.. I guess in a population of 7 billion, 1 million without taste isn’t that mind boggling.

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