Polestar 1 To Appear In America For The First Time At Pebble Beach

Want to see the new Polestar 1 up close? Until now, if you live in the United States, you’ve had to venture overseas to catch a glimpse. But the hybrid coupe is now poised to appear in North America for the first time.

The Volvo offshoot will showcase the Polestar 1 during Monterey Car Week next month in Northern California, allowing the nearly 200 American customers who’ve already placed their deposits to see the car they’re buying in the flesh (or carbon).

The vehicle will be on static display at the Polestar pavilion on Peter Hay Hill at Pebble Beach, as well as at The Quail “motorsports gathering” on the Friday and on the Sunday on the Concept Lawn at the premier Pebble Beach Concours d’Elegance, where the company’s CEO and chief designer Thomas Ingenlath has been named an honorary judge this year.

“The invitation to be an honorary judge at the Concours d’Elegance is a great honour for me,” said Ingenlath. “As a car designer you take so much inspiration by looking at the diverse mix of the world’s most famous and beautiful historic cars alongside today’s avant-garde designs. It will be a truly unique experience.”

Though it’s the first in America, Monterey is just the latest stop on a world tour which Polestar has undertaken with its debut model. Since its reveal late last year, the Polestar 1 has been shown in Beijing, Geneva, and Goodwood.

“It’s great to bring Polestar to America,” declared Ingenlath. “North America is a major market for our new brand and we have received great feedback and high interest in the Polestar 1 from our American customers.”

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  • Six_Tymes

    its beautiful

  • Yishay

    This car will be a flop. Mark my words. It should have remained a Volvo and it should have been able to be properly customized by the consumer, especially for the asking price.

    As it stands, it only comes in 3 colors. White, Black, grey. So innovative and exciting. And only two different interior choices.

    This may have look good on paper but the marketing strategy is all wrong. It will go down in flames like the Cadillac ELR.

    • Mr. EP9

      Too expensive to be a Volvo because of the carbon fiber reinforced polymer used throughout the vehicle. They would have had to ditch it for something cheaper like steel and aluminum for it to be sensibly priced.

    • Merc1

      I agree totally.


    • Bob

      I hate to agree with you. (I think its a good looking car) . But I do. Volvo people don’t buy sports cars….and sports car people don’t buy Volvos.

    • Marty

      So you really don’t think they can sell 1500 cars over three years?

      From what I heard they are already looking to raise the production capacity because so many potential buyers expressed their interest. So this far it doesn’t look like a flop. Time will tell.

      • Yishay

        Perhaps people are planing to buy it and then wrap it in an actual color and add their own custom wheels and interior. But then why pay for a car that you basically have to makeover in order to set it apart. The design is not strong enough to stand on its own. Customization is must for this price range,

        • Marty

          If only 1500 persons on the whole planet can own a product, that pretty much sets you apart. And some buyers of premium cars actually don’t want their cars to scream 🙂

          This isn’t a volume product. It only has to sell 500 a year for three years to be a success. Chances are they already have pre-orders for those cars.

          Again: time will tell. Let’s come back to this in three years.

          • Yishay

            Hope you’re right but for some reason I feel it will go the way of the Cadillac ELR. It was limited production too. Everyone thought the design was beautiful and innovative. Then reality set in and it’s the forgotten child of Cadillac.

          • Marty

            You might be right. But ELR had an estimated sales target that was ten times that of Polestar 1 and sold less than half of the target. Another factor is that Cadillac (and specifically ELR) is very much a product for the USA only, while Polestar, like Volvo, is probably more international. And has China as a “semi-home market”.

            But I still think they should have made it a Volvo. This Polestar affair is rubbish. But I hope to be proven wrong. 🙂

  • Mr. EP9

    How much is that going to cost when run through Volvo’s subscription service?

    • DMax

      About tree fiddy

  • Merc1

    What a missed opportunity here. The car itself is gorgeous and would have been a big hit as a C60 Coupe. This over priced electric crap is going to flop.


  • Bob

    This car needs to be on showroom floors within six months. They’ve paraded it around so much its already looking dated.

    • vvmdrf

      As car guys, yes we’ve seen it around several headlines, but not the general public. Plus this design is very timeless – it will age with grace.

  • Matthew Boyd

    Beautiful, but the elephant in the room will be, “that’s one expensive Volvo”. It’ll take decades for heritage to be instilled in a new product/brand, as it doesn’t happen over night Polestar. A Bentley and Rolls Royce have paid their dues, hell, even a Lexus SC paid the dues of the current LC to make it’s pricing justifiable. Maybe not this model, but models further down Polestar line up will help build the brand. $155,000…ouch!

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