2019 Buick Regal Avenir Comes In At A Princely $36,195

We knew we Buick announced the new Regal Avenir that it wouldn’t be cheap. But now we know just how expensive it will be. According to order guides secured by CarsDirect, the luxed-up mid-size sedan will carry a starting MSRP or $36,195 (including the $925 destination fee).

That places it a substantial $10,200 higher than the $25,995 price of admission for the Regal Sportback on which it’s based, or about $4k more than the current Essence trim at the top of the range. Part of that difference is taken up by the Driver Confidence Package that comes standard on the Avenir but costs $1,580 on the Essence model.

The package includes wireless charging, lane-change alert, blind-spot monitoring, rear cross-traffic alert, rear park assist, self-leveling LED headlights, and heated exterior mirrors. But there’s more to the Regal Avenir than just that package. Like the Avenir trims already offered on the Enclave and LaCrosse (and making its way across the Buick lineup), the Regal Avenir includes a choice of Ebony or Whisper Beige leather, diamond-quilted front seats, a unique front grille, 19-inch Pearl Nickel wheels, and special badging inside and out – all of which promises to deliver a more upscale look and feel to a vehicle that was hardly spartan in the first place.

“Avenir sales have exceeded our expectations,” said Buick marketing chief Phil Brook. “Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal.”

Motivation comes courtesy of a 2.0-liter turbo four kicking out 250 horsepower and 260 lb-ft of torque through a nine-speed automatic transmission to either the front wheels or all four. A more potent 3.6-liter V6 with 310 hp and 282 lb-ft can also be had, but only on the Regal GS, which comes standard with all-wheel drive and, at nearly $40k, remains the only version more expensive than the Avenir.

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  • charlotteharry57

    Earlier this year, I briefly considered replacing one of our cars (have decided to keep a while longer) and thoroughly checked out the Regal Sportback. I was shocked to see, for a Buick, that lower trim levels are nothing more than overpriced Chevys. NONE of the fancy safety stuff that’s an upgrade on the Malibu (and continues to be for ’19, despite all of the competition now having it standard) is standard on the Regal until you get at least midway up the trim level ladder. No thank you.

  • Earl Scheib

    Give it about 6 to 9 months, discounts AND cash on hood incentives will net you a decent deal on the Regal.

    • HaltestelleLuitpolthafen

      I’d rather have an Accord Touring and not be forced to drive a GM product known for old people with the worst resale value in the segment.

      • Harry_Wild

        Buick is a near luxury brand; Honda is standard car brand. Buick and Acura are direct competitive brands!

        • HaltestelleLuitpolthafen

          No one under the age of 60 thinks Buick is a near luxury brand, don’t kid yourself.

          If it weren’t for China, Buick would be dead here just like Pontiac, Saturn, and Hummer.

      • paulgdeaton

        An Accord is an appliance. This Buick seems to be a real car.

  • TB

    Umm….yeah No.

  • jon4uu

    Considering a Lexus ES350 starts at 38K and around 43K nicely equipped, these prices are competitive. The sales record shows that.

    • HaltestelleLuitpolthafen

      The sales records show that Buick sells a shit ton to fleet, and as a result, has some of the worst residuals in the segment.

      The ES is consistently one of the most reliable vehicles with the highest residuals in the segment.

      • jon4uu

        Lexus cars are reliable and have good resale value for sure, but as for Buick their reliability is up there with the best of them. As for resale, if you look at actual price paid vs. resale value, they are probably closer to Lexus than you think. Lexus buyers pay much closer to retail at purchase. I’ve never owned a Buick, but after owning my Chevy Volt for 5 years, it has been the most reliable and lowest maintenance cars I’ve ever owned and I have owned lots of Toyota, Honda’s, etc. There is a lot of baggage that comes with an automotive name, and Buick has the problem of being associated with an older owner group. They make good cars but I don’t think they are ever going to overcome that.

  • Harry_Wild

    I would consider the Avenir Regal or Regal Avenir if it is available with AWD option!

  • Larry Qualls

    One would think that if your having so much success with using the Avenir name as just a trim level that one of the idiots making decisions would green light the actual Avenir concept. This is what I soooo hate about American automakers. So many concepts that would put us ahead instead of always trailing, yet content with always trying to compete with the Germans. Cadillac I’m talking to you! You have a myriad of concepts that would change the game, yet you’re ok with half ass designs and following instead of leading. Be the standard!!!!

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