Tesla Model 3 Dual Motor Climbs By $1,000 As Company Makes Changes To Streamline Production

Tesla’s production woes are well known at this point, but the problems have been improving in recent months. The company is hoping to capitalize on those gains by announcing a series of changes which promise to further streamline production.

In a tweet, Tesla CEO Elon Musk said the company’s models will now be available in five primary colors. Obsidian Black and Metallic Silver have been taken “off menu”, but they will still be available upon request. However, the colors will cost additional money.

While the change sounds minor, Musk said the modified color palette will help to “simplify manufacturing.” The increased prices for the special colors should also help the automaker bring in some extra cash.

A Tesla spokesperson expanded on the changes when reached by Reuters. They told the news agency “We occasionally adjust pricing and available options to best reflect the value of our products and to streamline our manufacturing operations. The adjustments made today are the latest example of that.”

Besides the color changes, the spokesperson said the dual-motor all-wheel drive option on the Tesla Model 3 will now cost $6,000 (£4,610 / €5,178). This is a $1,000 (£768 / €863) increase, but the system increases the top speed by 5 mph (8 km/h) and reduces the 0-60 mph (0-96 km/h) time by 0.6 seconds compared to the rear-wheel drive variant which starts at $49,000 (£37,651 / €42,280).

As for the production issues, Tesla finally achieved their target of building 5,000 Model 3 vehicles per week back in June. In the latest second quarter update, Tesla said it aimed to produce 6,000 Model 3 vehicles per week by late August and was working “as fast as we can” to increase production to 10,000 units a week. However, the company doesn’t believe they will be able to achieve that goal until next year.

  • LJ

    Watched Elon’s appearance on Joe Rogan’s Podcast. Fascinating.

  • WHY WOULD ANYONE PAY EXTRA FOR BLACK OR GRAY?

    • Mr. EP9

      ‘becoz reasons

    • TheBelltower

      Black is the only color that’s free included in the base price. It’s their metallic “Obsidian black” that they are talking about here. I’m surprised that they are taking silver “off the menu” since it’s a pretty common color.

      • I’D BE WILLING TO PAY EXTRA FOR A NICE GREEN OR JUST ABOUT ANY COLOR OTHER THAN BLACK OR GRAY METALLIC OR NOT. SHAME YOU CAN’T GET CARS IN MORE COLORS ANY MORE.

        • TheBelltower

          Totally. I’m finding that a lot of Tesla owners are paying $5k or more to get their cars wrapped and de-chromed. I understand why Tesla is limiting colors, but I don’t get why so many established automakers don’t offer more vibrant color options.

          • SEEMS EVERYONE OFFERS 1 RED, 1 BLUE, 6-8 NEUTRALS. I GUESS THAT’S WHAT PEOPLE WANT.

  • danno

    Total annual NA market is max 250,000 for $60,000 sedans and dropping as SUVs take over. China is in a nosedive due to tariffs. EU won’t come online till mid year next year due to homologation requirements.
    The math looks ugly for Tesla.

  • Note that Teslas original plan was to produce 500k cars annually by 2020. It seems they may get there in 2019. Wonder what the critics will be saying once they reach that…

    • Vassilis

      At what cost in terms of build quality though?

      • Do you know? We will get statistics from user satisfaction surveys, everything else is just rumors and single cases. You have people that destroy and set their Mercs on fire, doesn’t mean Mercedes produces bad quality cars.

        • Vassilis

          No I genuinely wonder. I just remember the massive panel gaps in early models. They’ve said that’s not an issue any more but I haven’t actually seen how it is in recent cars.

  • Enter Ranting

    Rearranging deck chairs as the Titanic takes on water…

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