The 2019 Ford Ranger went into production earlier this month and company is looking to build excitement for the model by introducing seven customized versions of the truck at SEMA.

Since we don’t want to bore you with all seven, let’s check out the three coolest ones which will be on display at this year’s show.

The first comes from Air Design USA and it’s a rugged pickup which is based on the Ranger XLT 4×4 SuperCrew. Looking ready to tackle the toughest terrain, the truck has been outfitted with extended fender flares, a hood scoop and a modified front bumper.

The Ranger also has a retuned suspension with new upper control arms and Fox coilovers. The finishing touch is 20-inch satin black wheels that are wrapped in 33-inch Nitto Ridge Grappler tires.

Another interesting model is Addictive Desert Designs’ Xbox Ranger. While it isn’t necessarily pretty, the model has an urban camo wrap which was inspired by the Xbox Design Lab. The truck also has a six-inch lift kit, aftermarket bumpers and 17-inch wheels with BFGoodrich Mud Terrain KM3 tires.

The unique styling continues in the cabin as there’s Katzkin leather and a unique passenger compartment which has two custom-mounted Xbox One X consoles. They allow rear seat passengers to play Forza Horizon 4 and footage from the game can be displayed on monitors mounted in bed of the truck.

While most of the trucks come from aftermarket firms, Ford Performance got in on the fun with the Pre-Runner. Designed to highlights the Ranger’s off-road capability, the truck features a Fox/BDS Suspension three-inch lift kit with off-road shocks and new upper control arms. The model also has the FX4 Off-Road Package, an electronic locking rear differential and 17-inch wheels with BFGoodrich All-Terrain KO2 tires.

Styling changes aren’t too dramatic, but Ford Performance installed an assortment of components from Addictive Desert Designs. These include new bumpers, a “chase rack” and illuminated side steps. Rounding out the highlights are a spray-in bed liner, a differential skid plate and auxiliary lights.