Called the Tag Heuer Carrera Calibre Heuer 01 Aston Martin Special Edition (now, that’s a mouthful…), it’s said to have been “inspired by the geometric shapes of an Aston Martin sports car”.
Reflecting the “automotive spirit of the partnership”, according to the British car marque, which was announced at the 2018 Geneva Motor Show in March, the watch “draws a direct vision from the colors, shapes, patterns and materials of an Aston Martin”.
The ‘Aston Martin’ lettering has been engraved on the bezel and the logos of both companies have been incorporated into the face of the watch, which has a 45 mm (1.77 in) solid steel case. The automaker claims that the overall patterns and inserts evoke the race track, speed and pistons, whereas the dial’s skeletonized in a hexagonal pattern that is supposed to recall some of the details of the new Aston Martin Vantage.
“This timepiece is a beautiful reflection of the design language of both Aston Martin and Tag Heuer”, commented Marek Reichman, Aston Martin VP and CCO. “Each watch will provide its owner with a taste of the Aston Martin luxury lifestyle, where there is attention paid to every detail. They will also enjoy the craftsmanship and build quality that is synonymous with the two brands.”
The Aston Martin Special Edition is already available at Tag Heuer retailers, in stores and online shops, and has a recommended retail price of £5,250 in the United Kingdom, equal to $6,816/€5,942 at today’s exchange rates.