Mercedes Says It Won’t Hesitate To Kill Off Unpopular Models

Mercedes-Benz admits that it won’t hesitate to kill off models which it feels are no popular.

Speaking to Top Gear at the ongoing Paris Auto Show, current Mercedes research and development boss and future chief executive Ola Kallenius said that the company’s willingness to kill off models comes after two decades of constant expansion.

“We have had about 20 years of almost uninterrupted broadening of the portfolio, especially on the SUV side, if you look at how successful that has been over the years.

“[Between] 2020-2022 this will take us to well above 40 models. And even if we love every one of our ‘children’, and we do, we must be very rational. We must not hesitate to slim down as well,” he said.

It’s hard to keep track of all the current Mercedes models.

Unfortunately, but not surprisingly, Kallenius didn’t pinpoint any of automaker’s current models which are on the chopping block. However, the slow-selling SLC roadster will probably be the first model to go if Mercedes does actually go about trimming its range.

“I do not think we’re looking at any radical trimming of the tree here. But, over the next ten years, we’ll look at the portfolio, look at what makes sense and cater it to where the market is going,” he said.

In all likelihood, Mercedes-Benz will reduce the number of sedans it sells in favor of SUV models, particularly in the United States.

As for some future models which could be on the cards, Kallenius dropped a hint that the AMG GT family could be expanded beyond the all-new GT 4-Door.

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  • Kagan

    Don’t kill SL. Thai is Mercedes.
    SLC can sell with better styling, softroof and a bit more sportiness.

    • Jason Panamera

      New gen of SL is being engineerd with AMG, so SL won’t die fast. SL, S class and G class are one of most iconic cars so I don’t think any of them will find their end.

      • Kagan

        No I don’t think so, just a clarification. As you said Mercedes is SL and S-class.

  • Marwan Abdul Hak

    To achieve proper diversity from AMG GT family SLC to stay as à hardtop but with some improvements ( i own SLK and love it). SLbto compete with higher end cars such as Targa and Portofino should be a 2 plus 2 hardtop

  • Six_Tymes

    Be my guest Merc

  • Christian Wimmer

    “In all likelihood, Mercedes-Benz will reduce the number of sedans it sells in favor of SUV models…”

    Jesus Chri…

    • Jason Panamera

      A Class sedan, C class, E class, S class, AMG GT4, CLA and CLS. For sure it won’t be S class or E class. C class sales are declining in favour of GLC. Next gen CLA will be more epensive, same like CLS and E class. So really dunno which sedan will be killed, maybe c class, maybe CLA, or CLS. I know that CLA, CLS and AMG GT4 are 4 door coupes but still got 4 doors.

      • Merc1

        The C-Class will NOT be killed off. It’s a hugely important car worldwide and it’s sales are just fine. None of the cars you mention will be killed off. The SLC is likely the only model to go and that is still not official. You can’t take every little blurb like this from some exec as gospel. They say stuff like this all the time and it often doesn’t mean anything.

        M

        • Jason Panamera

          C class is indeed important model. But don’t forget that Benz is implementing new electric cars line-up. We will see soon full electric S class, then probably E and C classes. You really don’t know how it’s gonna be in next 10 years. Rumors about SLC being sliced off appear from longer time. And about C class sales. We all know that SUVs are in demand and sedans are suffering and C class is no exception here. From 2019 January to 2019 August Benz sold 21k C classes less in EU than in same time here in 2018 and 15k less in USA. Only sales in China are improving, where Mercedes is getting better sales with every year.

          • Merc1

            The C_Class is not being cancelled and every car they make is not going to be electric. Mercedes is not going to cancel their entry level RWD sedan. The next C-Class is already nearing completion design wise. C is not going to be cancelled, it’s BS. You’re going to see an electric equivalent to the C, E and S, but those core models will still be ICE for the foreseeable future. The infrastructure is not in place for MB or anyone else to just go all electric.

            M

      • Christian Wimmer

        Don’t get me wrong, MB is a business and they are reacting to consumer tastes and demand. That’s fine (and necessary).

        I just don’t like SUVs. The only SUV from MB I’d consider is a GLC – if I had to pick an SUV.

        • Jason Panamera

          You are strangely spelling G class. : D

  • StrangerGP

    SLC should either go away or get a serious makeover for the next generation.

  • Belthronding

    if slc disappears ,nobody would be aware of that.

  • Stephen G

    Oh! I believe that! They almost killed the entire Chrysler corporation so a couple of “no popular” models shouldn’t be a problem.

    • Merc1

      Chrysler killed itself by building junk for many years and it’s greedy execs were only too happy to hand it over to Daimler back in 1998. You make junk cars you end up in bad shape = Chrysler.

      M

      • Stephen G

        Read a book.

        • Merc1

          Get a clue. I don’t need a book to tell me that the Chrysler we owned were JUNK. No wonder American car companies fail so much all their most ardent supporters are too stupid to know any better.

          M

          • Stephen G

            Other than the Mercedes WA580 transmission I had to replace in my 2006 Chrysler 300, I never had an issue with the 10 other Chrysler/Dodge products I’ve owned.

          • Merc1

            Yeah right. Chrysler are junk and everyone but you realizes it.

            M

  • Nordschleife

    I actually like that they have so many options. As long as the quality is there then do be it. We all have different desires. With that being said I would certainly understand if they did trim models because that 50 to 100k encompasses like 80% of thier lineup.

  • nastinupe

    Kill the SLC and make an AMG ST instead.
    Kill the CLS, we have the AMG GT 4 Door now.
    Kill the Maybach line
    Kill the CLA, it sucks

    • Merc1

      Why would they kill the Maybach lineup when it’s been a huge success?

      Next generation CLA is going to be worlds better, if the new A-Class sedan is anything to go by.

      M

      • ksegg

        Redundant. Why would you need a CLA and an A-Class Sedan?

        I used to be the biggest AMG fan. Now I can’t stand MB and AMG. They went completely insane in the past 3 years with their oddball design language, way too many models, and furthering brand dissolution.

        • Merc1

          Same reason why you keep the CLS and the E-Class.

          I agree, all the of these non V8 cars should have been called AMG Sport with 3 digits in their designations, but it worked out brilliantly so there is literally no chance they’ll revisit the issue.

          M

  • driv3r

    Kill sedans? Sedans are still top-sellers world wide (just not with mass manufacturers like Ford or GM in the US). They won’t kill any sedan, don’t know how the author is coming to that conclusion!?
    Mercedes will for sure do some corrections to their coupé, convertible and roadster line-up, icons won’t be killed though. Just be patient.

  • Vanishing Boy

    The way things going, Mercedes will just offer anything with a ‘GL’ next to the model name:

    A = GLA (CUV)
    B = GLB (CUV)
    C = GLC (CUV)
    E = GLE (CUV)
    S = GLS (CUV)
    G = GLG (CUV)
    SL = GLSL (CUV)
    CLS = GLCLS (CUV)
    SLC = GLSLC (CUV)
    GT = GLGT (CUV)
    1/Project One = GL1 (CUV)

    IT WILL ALL BE CUVs!!! EVERYTHINGS CUVs!!!

    • Merc1

      They haven’t even cancelled a single car yet so “the way things is going” is not based on anything in reality.

      M

  • no25

    *post about Mercedes* *triggered Mercedes fanboy Merc1 replies to everyone that doesnt agree with his views*

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