Mini is streamlining its model line with the introduction of three new trim levels, replacing the old structure with a more simplified one. That is, at least, for its home market in the UK.
The new trims consist of Classic, Sport, and Exclusive – each with their own unique set of equipment.
The base Classic trim, for example, comes with a 6.5-inch infotainment screen, digital radio, Bluetooth connectivity, ambient lighting, automatic headlights, and a Mini logo projector in the door mirrors.
Step up to Sport and you’ll get a JCW aero kit, alloys, suspension, bucket seats, and steering wheel, alone with an anthracite headliner. And the Exclusive trim features its own set of wheels, chrome trim, and special leather upholstery.
Buyers will still be able to choose between the existing engines and body-styles, but the trim levels (and new option packages) make the selection of the right equipment and appearance that much easier.
Select between the three-door hatch, five-door hatch, convertible, Clubman wagon, or Countryman crossover. Then pick your engine spec: One, Cooper, Cooper D, or Cooper S. Choose your trim level from among the three new options. Then select the Comfort, Comfort Plus, Navigation, or Navigation Plus package (if you want), and further personalize the vehicle’s appearance, and you’re done.
What’s more is that Mini UK is introducing a complete online buying process that will allow customers to configure the model they want, book a test drive, arrange financing and payment, and even secure a trade-in value on their existing car before arranging the delivery date at their chosen dealer – all without having to speak to a salesman or step foot in a brick-and-mortar showroom until the car’s ready to be picked up.
“We know that customers today want a simple purchase experience, and this thinking has been central to the development of our new line up,” said MINI UK director David George. “We have reduced complexity in our product offering, and harmonised options across the whole range, ensuring an easy customer journey whether in one of our retailers or on mini.co.uk.”
Pricing under the revised structure starts at £16,190 for a three-door One Classic hatch and tops out at £26,285 for a Countryman Cooper in Sport or Exclusive trim (with Cooper D and Cooper S pricing evidently to follow). No word on whether the new framework will extend to other markets (like ours in North America), but suffice it to say we won’t be surprised if and when it does.