The Polestar Cube Is A Guiding Star For The Volvo Car Group

Most mainstream automakers have factories around the world, but place their headquarters next to their biggest (and oldest) one. Not Polestar, though. Volvo’s new electric performance unit has set up its offices on the opposite end of the globe from where it’ll be manufacturing its electrified vehicles.

While its factory is being built in China, Polestar has officially inaugurated its headquarters in Gothenburg, Sweden – within the same grounds as what’s now become the Volvo Car Group, where the first pre-production Polestar 1 prototypes are now being built.

What’s more is that it’s been established as something of a beacon – a guiding star, as the name suggests – for the rest of the group in terms of both design and technology. Sort of like a halo model does for some automakers, but here established as its own brand altogether.

Called the Polestar Cube, the brand’s main office building was designed by local architects Bornstein Lyckefors, and is about as minimalist as they come – or as you’d expect from the Swedes. The facade is almost completely covered in white glass, with the brand’s illuminated logo the only feature to distinguish it from some sort of religious shrine. And the interior hardly looks any fussier, all black and white and pale wood.

“Minimalistic, avant-garde design is at the core of the Polestar brand, in our cars and in the way that we interact with our customers. Design also plays a role in how we feel and cooperate in our workplace,” says Polestar CEO Thomas Ingenlath. “With the new headquarters, we wanted to transform an existing structure to create a new, modern building on the Volvo Cars campus that expresses our brand values and which becomes an inspiring and desirable place for our global team to work.”

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  • Deliberate teaser I wonder?


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