Roll By Goodyear Is Ready To Come Install Your Tires At Home

The retail experience is changing as online commerce rapidly takes the place of brick-and-mortar stores. Some automakers (like Polestar) are responding with completely different buying processes, and now one rubber company, at least, is out to revolutionize the way we buy tires as well.

Roll by Goodyear aims to eliminate the hassle of sitting in a waiting room next to some greasy garage to get your tires changed. In its place, it’s offering a number of alternatives, all of them designed to be more pleasant.

If customers so chooses, they would never need to step foot inside (or even drive their car to) an actual garage. They can pick out their tires online or in dedicated new shops, drop off their keys in person or have them picked up by a valet, or even have a “mobile installation van” come to their location and perform the tire-swap on the spot.

What’s more is that the Roll by Goodyear shops are being set up in places where customers might actually like to visit. So even if they go into the store, it won’t mean killing time in the industrial part of town or next to the highway.

“Roll by Goodyear makes buying tires easier,” said Fred Thomas, head of Goodyear Retail. “Guests can choose when, where and how to install their tires and they are in complete control of the process from start to finish. Goodyear is eliminating the waiting room and giving people­­­ time back in their day to do the things they really want to do­­­­.”

So far the pilot program is being rolled out in the Washington, DC area, where some of the wealthiest (and busiest) drivers in the nation are located. The first four showrooms will be located at the Shoppes of Bethesda, the Shoppes at Town Center in Germantown, the Pike center in Rockville, and the Downtown Crown in Gaithersburg – all in the DC suburbs of Maryland. If it proves a success, though, Goodyear will surely expand the program to other areas.

more photos...
  • ksegg

    So that means they can curb and then crowbar my otherwise showroom-spec mint condition wheels at the comfort of my own home?




BMW’s Garmisch Concept Is A Modern-Day Recreation Of The Missing Original

The original Garmisch concept disappeared nearly 50 years ago, but BMW has brought it back to life.

Porsche’s Augmented Reality Configurator Brings Your Ideal Sports Car To Life

Android and iOS users can download the app, build their ideal sports car and then view it in augmented reality.

2019 Ford Mustang GT PP2 Battles 2018 Chevy Camaro SS 1LE On The Road

Are those powerful, track-focused machines suitable for every day use as well?.

It’s Time To Say Auf Wiedersehen To The Mercedes-AMG SL 63

The top SL is getting axed next week not due to emissions regs, but simply because it’s reached the end of its life cycle.

2020 Supra: These Are Some Things Toyota Did To Prepare It For Tuners

The new Toyota Supra is shaping up to be very popular in the tuning world, just like its predecessor.

Maserati Diatto Rendering Is The Absolute Opposite Of Ordinary

The Maserati Diatto is one man’s idea of what an exciting car will look like in the year 2050.

Can The Lexus ES Really Take On The Audi A6, BMW 5-Series And Mercedes E-Class In Europe?

Lexus thinks the ES can compete with the Audi A6, BMW 5-Series and Mercedes E-Class in Europe.

1989 Porsche 911 Speedster With 283,000 Miles On The Clock Is A Guilt-Free Classic Daily Driver

Who’s going to take this lovely 1989 Porsche 911 Speedster over to 300k miles?.

Thai Body Shop Turns A Toyota MR2 Into A Lamborghini Veneno

Unless you’re a millionaire, buying a legitimate Lamborghini Veneno is impossible.

2020 Mercedes-AMG A45 Tackles The Nürburgring Virtually Undisguised

The 2020 Mercedes-AMG A45 should debut rather sooner than later given the very light camouflage.