Roll By Goodyear Is Ready To Come Install Your Tires At Home

The retail experience is changing as online commerce rapidly takes the place of brick-and-mortar stores. Some automakers (like Polestar) are responding with completely different buying processes, and now one rubber company, at least, is out to revolutionize the way we buy tires as well.

Roll by Goodyear aims to eliminate the hassle of sitting in a waiting room next to some greasy garage to get your tires changed. In its place, it’s offering a number of alternatives, all of them designed to be more pleasant.

If customers so chooses, they would never need to step foot inside (or even drive their car to) an actual garage. They can pick out their tires online or in dedicated new shops, drop off their keys in person or have them picked up by a valet, or even have a “mobile installation van” come to their location and perform the tire-swap on the spot.

What’s more is that the Roll by Goodyear shops are being set up in places where customers might actually like to visit. So even if they go into the store, it won’t mean killing time in the industrial part of town or next to the highway.

“Roll by Goodyear makes buying tires easier,” said Fred Thomas, head of Goodyear Retail. “Guests can choose when, where and how to install their tires and they are in complete control of the process from start to finish. Goodyear is eliminating the waiting room and giving people­­­ time back in their day to do the things they really want to do­­­­.”

So far the pilot program is being rolled out in the Washington, DC area, where some of the wealthiest (and busiest) drivers in the nation are located. The first four showrooms will be located at the Shoppes of Bethesda, the Shoppes at Town Center in Germantown, the Pike center in Rockville, and the Downtown Crown in Gaithersburg – all in the DC suburbs of Maryland. If it proves a success, though, Goodyear will surely expand the program to other areas.

more photos...
  • ksegg

    So that means they can curb and then crowbar my otherwise showroom-spec mint condition wheels at the comfort of my own home?

    Fantastic.

    • BRING THE “GREASY” GARAGE TO YOU.

  • KEY WORD: WEALTHIEST.

Garage Italia Customs Breathes New Life Into Ex-Gianni Agnelli Fiat Panda 4×4

The small hatchback was owned by Lapo Elkann’s grandfather, who kept it in St. Moritz and drove it in the snowy roads.

Alfa Romeo Stelvio Quadrifoglio Sprints To 170 Mph Very, Very Fast

With a 503 HP from the Ferrari-tuned V6 and all-wheel drive, it can humble many sports cars.

Jeep Wrangler Takes Out Cherokee In Snow Storm And Runs Away

The driver of the Cherokee didn’t see the Wrangler’s rear plate – and, what’s worse, it wasn’t wearing a front one…

Spending $45k On A First-Gen, Used F-150 Raptor Makes Perfect Sense

The original Raptor isn’t just an incredibly fun truck, it’s also a great financial decision.

2020 Range Rover Evoque II: Looks, Engines And Everything Else We Know

Here’s a sneak peek at the second generation Range Rover Evoque before its Nov 22 debut.

Le Mans-Winning McLaren F1 GTR Driven By Mika Hakkinen At Laguna Seca

The Flying Finn drove the F1 that claimed the victory at La Sarthe in its first-ever attempt.

After The U.S., Smart Is Ditching Gasoline Engines In Europe Next Year

Customers in Germany have until March 31, 2019 to order a gasoline-powered Smart as the company will go full-electric from 2020.

Next Citroen C4 Cactus Expected In 2020 With Battery-Electric Option

The C4 Cactus will be significantly upgraded in two years’ time, moving to the new CMP platform and adopting a zero-emission powertrain.

Germany’s Diesel Ban Is Starting To Expand To Autobahn Network

A German court ruled in favor of banning older diesel cars on sections of the heavily-used A40 highway.

Opel To Launch Eight New Models In The Next Two Years, Starting With The Electric Corsa

The eCorsa and Grandland X PHEV are only two of the electrified models planned by Opel.