Polestar Is Opening Its First Showroom In EV-Friendly Norway

With assembly of the first pre-production prototypes underway in Sweden, Polestar is now focusing on opening its network of showrooms. And the first of the so-called Polestar Spaces will open in a location that may seem an odd choice, but makes perfect sense once you examine the reasons behind the decision.

The first Polestar Space will be located in Norway, and more specifically on Øvre Slottsgate in downtown Oslo. That’s not far away from parent-company Volvo’s home base in Gothenburg, Sweden, but they’ve chosen Norway for another reason.

That’s because the country is “one of the world’s most important electric vehicle markets”. Norway has some of the highest gasoline pump prices in the world. At $7.66, gasoline is nearly two and a half times as expensive in Norway as it is in the United States. That’s lead the country to prioritize electric mobility, on which Polestar is keen to capitalize with its first retail shop.

“Polestar will redefine the vehicle ownership experience and the relationship customers have with their car manufacturer,” said Polestar chief Thomas Ingenlath. “Polestar Spaces are an important part of our customer experience, and where we will physically meet our customers. As Norway is one of the world’s most important electric vehicle markets, it is logical to begin the Polestar Space story in Oslo.”

These locations will not, however, be traditional dealers. With the buying experience capable of being performed entirely online, the Polestar Spaces will instead offer a place at which customers will be able to interact with the brand, see the vehicles up close, and select the options they want – if they so chose. “Polestar Spaces will be staffed by non-commissioned product experts,” asserts the automaker, “rather than hard-selling sales executives.”

Within the next two years, the company is slated to open about 60 of them around the world, including in the United States.

more photos...
  • salamOOn

    EV friendly thanks to their petroleum business…..

    • pxsupply

      That is not un-true!


  • assassingtr

    Beautiful place to walk into, only to be told you can’t actually buy their cars. Just lease.

2020 Audi A5 Sportback Facelift Comes Out Of Its Hideout

The five-door A5 will get a similar mid-cycle facelift as the A4 family.

Lyft First Ride-Hailing Firm To Launch IPO In The Week Of March 18

Lyft expects to be valued at between $20 billion and $25 billion, although this might change due to market conditions.

Is This The New 2021 Ford Ranger Or Something Else?

The next-gen Ford Ranger isn’t meant to hit streets before 2022.

2019 Mazda3 Hatchback Launched In The UK From £20,595

The Mazda3 range will be expanded with the addition of the Saloon and SkyActiv-X engine later this year.

New Audi SQ5 Diesel Unveiled With 342HP Mild-Hybrid V6 TDI

The new SQ5 TDI uses an electric powered compressor, which removes turbo lag.

New Mercedes-AMG A45 Will Be Available In 383 HP And 416 HP Versions

The new Mercedes-AMG A45 will leave the Audi RS3 in its wake.

Hyundai Teases Spicier Tucson N Line And New Hybrid Powertrain

Hyundai gives us a first glimpse of the upcoming Tucson N Line .

Kia’s New Electric Concept Promises Futuristic Looks And Lots Of Performance

The electric concept is, according to VP of design, meant to “make your heart beat faster”.

Peugeot 508 Sport Engineered Concept Has AWD, Does 0-100km/h In 4.3″

The Peugeot 508 Sport Engineered Concept matches a 400 hp sedan for performance.

Frankencar Alert: Chrysler 300 Tries To Become The World’s First Four-Door Challenger

While this Chrysler 300 / Challenger mishmash may not look good, the execution isn’t bad at all.