Polestar Is Opening Its First Showroom In EV-Friendly Norway

With assembly of the first pre-production prototypes underway in Sweden, Polestar is now focusing on opening its network of showrooms. And the first of the so-called Polestar Spaces will open in a location that may seem an odd choice, but makes perfect sense once you examine the reasons behind the decision.

The first Polestar Space will be located in Norway, and more specifically on Øvre Slottsgate in downtown Oslo. That’s not far away from parent-company Volvo’s home base in Gothenburg, Sweden, but they’ve chosen Norway for another reason.

That’s because the country is “one of the world’s most important electric vehicle markets”. Norway has some of the highest gasoline pump prices in the world. At $7.66, gasoline is nearly two and a half times as expensive in Norway as it is in the United States. That’s lead the country to prioritize electric mobility, on which Polestar is keen to capitalize with its first retail shop.

“Polestar will redefine the vehicle ownership experience and the relationship customers have with their car manufacturer,” said Polestar chief Thomas Ingenlath. “Polestar Spaces are an important part of our customer experience, and where we will physically meet our customers. As Norway is one of the world’s most important electric vehicle markets, it is logical to begin the Polestar Space story in Oslo.”

These locations will not, however, be traditional dealers. With the buying experience capable of being performed entirely online, the Polestar Spaces will instead offer a place at which customers will be able to interact with the brand, see the vehicles up close, and select the options they want – if they so chose. “Polestar Spaces will be staffed by non-commissioned product experts,” asserts the automaker, “rather than hard-selling sales executives.”

Within the next two years, the company is slated to open about 60 of them around the world, including in the United States.

more photos...
  • salamOOn

    EV friendly thanks to their petroleum business…..

    • pxsupply

      That is not un-true!

  • SOUNDS LIKE A PAGE OUT OF TESLA’S BOOK.

  • assassingtr

    Beautiful place to walk into, only to be told you can’t actually buy their cars. Just lease.

Suzuki Jimny Shows Its Off-Roading Prowess Against A Triumph Scrambler

With a mere 101 HP, power is not the Jimny’s strong suit. It’s off-road capabilities, though, are, but do they suffice against the Triumph?.

CARB Filing Reveals Rolls-Royce Cullinan Will Get Black Badge Variant

Judging by other Rolls models that have received the same treatment, we know what to expect; the only unknown is whether it’ll get a power bump or not.

Alpina Has No Interest Tuning BMW’s Front-Wheel Drive Models

Alpina says it would be hard to make money from pumped-up versions of Munich’s latest FWD crop of cars.

This Ferrari 308 GTB Is An Enthusiast’s Dream Come True

It might not be the best, most reliable or fastest Ferrari, but for one person who was in love with it for a long time, it’s bliss.

Next-Generation Fiat Panda To Gain All-Electric Variant In 2023

The Panda EV will closely resemble the Centoventi concept and will adopt its swappable and upgradeable battery pack.

Mercedes-AMG G63 Proclaimed The Most Desirable Big SUV In The World

It’s still a great off-roader, has a modern, luxurious cabin, lots of power and can even tackle a track, so what’s not to love?.

If Toyota Were To Revive The MR2, It’d Rather Do It With Porsche

How does a mid-engine platform for a new MR2 and next-gen Boxster sound?.

Electrify America And EVgo Join Forces To Simplify U.S. Charging Network

EV owners will be able to use one account to use both companies’ charging stations throughout the country.

Mercedes-AMG GLC 63 S Isn’t Short On Power, But Manhart Gave It 700 HP Anyway

Manhart’s GLC 63 S also has yellow accents like the Edition 1 launched by Mercedes-AMG itself.

This Porsche 911-Inspired Power Wheels Car Has A 51 HP Motorcycle Engine

Fitting such a tiny build with the single-cylinder unit of a KTM dirt bike is a nice way to have fun on a budget.