Tesla has quickly discovered that it takes more to bring its electric vehicles to market than designing and engineering the cars themselves. It also has to manufacture, deliver, market, and even sell and service them as well. But its latest endeavor could take it into an entirely different realm.
The story begins this past spring, when Elon Musk tweeted out an April Fool’s joke that his company would make its own hard liquor called Teslaquila – a play on its own name and that of the distilled agave beverage.
Fast forward to this week, when Musk followed up on his social-media platform of choice with a “visual approximation” of what the label could look like. What’s more is that CNET’s Roadshow reports that Tesla has filed a trademark for its own tequila with the US Patent and Trademark Office.
Now none of that means Musk will actually bring the liquor to market. He could be just doubling down on the big joke, and his company might simply be protecting its intellectual property to prevent someone else from picking up on Musk’s joke, or keeping its options open for the future.
But after creating everything from flamethrowers to space rockets, little would surprise us at this point. So we’re gonna go ahead and make some room in our liquor cabinets alongside the Morgan beer and Carbon champagne just in case. After all, if Ford can team up with Jose Cuervo to make car parts from agave-based bio-plastic, who’s to say that Tesla couldn’t partner with another distiller to white-label its own tequila – with or without the worm?
Visual approximation pic.twitter.com/sMn3Pv476Y
— Elon Musk (@elonmusk) October 12, 2018