Next Audi TT Rumored To Transition Into A Four-Door Coupe

Rumors about a four-door Audi TT have been swirling ever since the company unveiled the TT Sportback concept at the 2014 Paris Motor Show. While we still haven’t seen the long-rumored production model, Auto Express reports it will arrive within the next two years.

According to the publication, the production version of the TT Sportback concept fell victim to Volkswagen’s cost cutting moves in the wake of the Dieselgate scandal. Now that the company has successfully weathered the storm, it appears the car has finally been given the green light.

While the concept was originally envisioned as a four-door version of the TT, the report suggests this is no longer the case. Instead, it appears Audi will now drop the coupe and convertible variants and only offer the TT as a four-door coupe.

This would be a big change, but TT sales have taken a nosedive over the course of the past decade. Carsalesbase data shows the company only sold 2,294 units in the United States last year, while European sales totaled 16,281. Ten years earlier, Audi sold 4,355 TTs in America and 38,335 in Europe.

An unnamed Audi Board Member wasn’t coy about the company’s reason for dropping the coupe and convertible. As they explained “If you set falling demand against rising costs, it’s obvious Audi cannot sustain its present course in the medium term.”

While everything should be taken with a grain of salt, the publication says the next-generation TT will likely ride on an updated version of the MQB platform. The model is also expected to be about the same size as the TT Sportback concept, but it will feature new styling that echoes the rest of Audi’s lineup.

Engine options remain unconfirmed, but the model will reportedly be offered with an assortment of petrol engines featuring a 48 volt mild-hybrid system. Later down the road, there could be plug-in hybrid variants as well as an electric model.

Note: Audi TT Sportback concept pictured

more photos...
  • Honda NSX-R

    I guess Audi would want something to compete with the CLA

    • KareKakk

      That doesn’t necesseraly mean to copy it. Do a better A3 than the CLA and the customers will come, and the TT can continue in the class it’s in.

      • Da Only Skid

        And show me a German manufacturer that’s not flooding showrooms with crap vehicles. BMW 1-8, Audi Q2-9 and on and on. Manufacturers are so lost and out of touch. In the end it’s all about the all mighty profit. Let them fail. Reality should drive sales, demand, cost and not feeding their greedy little palms.

  • javier

    audi truly sucks

  • Craig

    No more 4 door ‘coupes’ please. The whole idea is silly.

    • KareKakk

      Don’t get me started on the Shooting Brakes interpretations…

    • SpongeBob99Swell

      My thoughts exactly involving ‘Coupe’ Crossovers too.

      • Da Only Skid

        Lest not forget the ZDX and Honda cross-tour…wow…fugly from start to finish.

        • no25

          most Acuras are 😉

    • Wandering_Spirit

      Wholly agree.

  • KareKakk

    Jeezez… why not go all in and finally do the QTT?? The SUV/CUV/LUV/Whateveruv craze seems unstopable.

  • Matt

    It’s because 3-door cars just aren’t selling like they used to. Notice how many vehicles in the Golf segment don’t have 3-door options anymore.

    Like the article says, falling demand and rising costs don’t make for a solid business case.

    The TT Sportback is a nice looking car though, so I can see this formula working for Audi even if it upsets TT purists (if such a thing exists).

  • Christian Wimmer

    The sales of sports cars have taken a hit. I doubt turning the TT into a 4-door Coupe/Sedan will change things.

    Seems to me that consumer tastes are simply changing, and sports cars are one of the first niches to be affected by this. Why buy a sports car when you can buy a [INSERT PERFORMANCE SUV HERE] which is roomier, more versatile and practical and drives almost as good as a sports car bla bla bla… <—- I wonder if that’s how many former buyers of sports cars think.

    • Da Only Skid

      There is still a market. Underpowered vehicles don’t sell well to the performance affluent. And a 85k USD GC Trackhawk isn’t cutting it either. The current vehicle manufacturer situation is a good reason to build your own ride.

  • Jason Panamera

    Sales of sports cars are falling so lets make the new TT 4 door coupe while sales of sedans are also not doing that good. But wait, there is one segment… https://uploads.disquscdn.com/images/184830d9d949832adb97088e76075c8d90575981e18e2f66a6ca455a41255485.jpg

    • Da Only Skid

      Love it. So true.

  • klowik

    There are too many models and in-between models from A1-A8., some of them will suffer from slow sale, and it’s a waste of production resources.

  • Kash

    I’d love a TT RS with 4 doors. That 5 cylinder engine, 4wd, and a sleeker design than the RS3. A super mini RS7? Yes please!

  • Denzel

    The Z4 will be playing by it’s self now cause the SLK or whatever it’s called now is rumored to be leaving too.

  • Axel Cortez

    Audi is really out of touch against its rivals Mercedes and BMW betting hard at AMG and M Performance and Audi RS line up is weird (no RS4 no RS6) the TT or other car name should be made with the engine longitudinal a better sports car platform…

  • StrangerGP

    Maybe the sales are dropping also because the new TT generations look pretty much the same?

    • Da Only Skid

      Or becuase they are underpowered for price. Would rather have a Miata, a few cheetahs and a supercharger.

  • samurai

    I doubt it. In Germany it’s still the best selling sportscar right behind Porsche 911. They have enough other models that can fit 4-door sedan/coupe customers… But I guess there’s no room for a 2-door coupe in the MQB anymore

  • R55

    .. But Auto Express has been saying a Ford Fiesta RS has been on its way since 2009..

    • KareKakk

      You’ll find more trustworthy automotive news in the MAD magazine.

  • Wandering_Spirit

    I can imagine the ad for this “Did you have to sell your beloved TT because you got married and had kids? Now you don’t need to compromise between your family and your being young at heart. The new TT 4-doors promises the same dynamicity of the original TT with room for the whole family”. And all the useful idiots rushing to buy this miracle of the automotive.

    • Da Only Skid

      Room? Sure if love having your chin in your chest. Nice commercial though. Lol.

  • Danny Boy

    Isn’t this already in existence? A5 sportsback thingy!
    Well anyways…I guess it’s time to buy my TTS. Soon to be a classic!

    • Toronado_II

      Absolutely ! …or the A7. They already do the job.

      • Danny Boy

        Yup, Agreed!

    • KidRed

      The TT is small, so this sounds like a smaller A5, an A3 sportsback maybe.

      • Danny Boy

        Good “argument “, I think you’re exactly right! The more I look at it, does look pretty dope.

  • sidewaysspin

    Don’t see the point of replacing everything with 4 doors, what about design? It suffers alot in the transition, no 4 or 5 door variant is at the same level.

  • KidRed

    Sounds like an A3 sportback version.

  • Da Only Skid

    Some people may squeak into the window of buying a “luxury” vehicle but when vehicle has 2 seats and not four, well insurance companies don’t like that. There is more in play here than “consumer demand.” Idiots.

  • Momogg

    Oh really? No thanks.

    Poor VW…

  • Momogg

    It’s maybe because of the CLA… 🤔

  • driv3r

    Audis sales of the current gen TT have taken a big hit compared to the predecessors. Having the A3 cabriolet in the line-up which is roughly in the same price and size league doesn’t help the TTs sales in a declining market segment. (Same can be seen at BMW with the 2 series cabriolet and the Z4 or at MB with C-Class cabriolet and the SLC though the C-Class cabriolet is doing fairly well).

    Audi also has already stated that there might be a four-door coupé to rival the very successful MB CLA in addition to the A3 sedan. Audi will use the same strategy here as MB is doing now with the A-Class sedan and CLA Coupé. One more traditional sedan version and one more powerful, pricier and sportier coupé version in the compact car segment. Though there seems to be one big difference between the Audi and MB strategy: MB is splitting up the 4-door coupé and more practical shooting brake version into to models where as Audi seems to adopt the highly popular “Sportback” strategy used on the A5 and A7 already having only one model combining the coupé and practical model into one with a big trunk lid.
    In order to make things easy Audi could name this 4-door coupé simply A3 Sportback, following the naming strategy of its bigger brothers. (And the “Sportback” name will be available to the next A3 since the regular 5-door hatchback currently named “Sportback” will be the only model of the A3 hatchbacks since the 3-door hatchback won’t get a replacement.) But in order to not letting the “TT” brand die, Audi could also use the well known TT model name to apply it to the A3 4-door coupé as suggested here by this article. Both ways would work for me and the 2014 concept already looked good to my eyes.

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