Tata Motors Reaffirms Its Commitment To Jaguar Land Rover

The chairman of Tata Motors says the Indian automaker remains committed to Jaguar Land Rover despite recent reports that it was looking to sell the company.

According to The Times, in a private letter sent to UK Prime Minister Theresa May, Tata’s Natarajan Chandrasekaran said that investments in JLR will continue well into the future. Soon after, Tata published a statement reiterating its commitment to Jaguar Land Rover despite the Brexit.

“I would like to clarify that we remain committed to the long-term growth and success of JLR,” Chandrasekaran’s statement read.

“JLR will continue to face global headwinds being experienced by the auto industry, and to address them, the management is taking the right steps to drive operational excellence, whilst continuing to invest in innovative products and technology to stay competitive globally.

“There is no truth to the rumors that Tata Motors is looking to divest our stake in JLR or discontinue the Jaguar brand.”

Concerns about the future of Jaguar Land Rover have been raised in recent months as the automaker has struggled with falling demand in China, a decline in diesel sales, and concerns regarding Britain’s impending exit from the European Union. Additionally, trade tensions between the U.S. and China have contributed to significant losses within the company.

In a bid to restore JLR’s health, Tata Motors recently drew up two plans to help the company. The first, Project Change, will focus on cost reductions of $1.26 billion over the coming 18 months. The second, Project Accelerate, is longer-term and expected to reduce the automaker’s range of models.

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  • Bo Hanan

    XE is dull. Needs a redesign and more versions, including an M3 fighter. Land Rover needs lower cost versions, better reliability, and a Wrangler competitor (for Wrangler money) too.

    • designer_dick

      Jeep’s prices in the UK are considerably more ridiculous than Land Rover’s are elsewhere. The Wrangler is priced FROM £44,495, which is roughly the same as the Range Rover Velar, while the truly craptastic Cherokee is almost £4,000 more expensive than a Range Rover Evoque, which might not be any better built or more reliable, but it’s certainly a lot nicer.

      • eye.surgeon

        The wrangler has extremely high resale value. LRs are almost worthless off lease. Cost of ownership of a wrangler is much lower than a velar as a result.

      • Axel Cortez

        my evoque has 4 years, only issue so far outside of normal maintenance was left rear abs sensor

  • Shane

    Land Rover needs better looking vehicles period. They need an all new design that doesn’t resemble any of their current offerings.

  • When you charge such high prices for reliability lemons, your customers notice. Also, all automakers will regret their China-centric policies.

  • Nordschleife

    Unfortunately JLR has to get their “perceived” reliability rating up and also their interior design/materials up. I’ve never owned one but the reliability rating is ridiculous so maybe some like Hyundai’s 10 year powertrain might help. I’ve sat in vehicles like the XE and it’s interior is abysmal in my opinion.

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