2020 Ford Escape (Kuga): Revealing Photos Show A More Stylishly Focus-ed Design

The last time we spotted the all-new Ford Escape (or Kuga as it is known in Europe) it carried a camouflage cloak that kept most of the design hidden from curious eyes.

Now, however, the 2020 Escape has been spotted in the United States wearing nothing but thin camouflage foil. As a result, we get the clearest look yet at the midsize crossover and our first impression is it looks like a 2019 Focus on stilts. Maybe that’s Ford’s way of compensating for not bringing the all-new Focus Stateside.

The new Escape/Kuga will be the first SUV to adopt Ford’s latest design language featured on the latest Focus. Notice the upwards sweeping design of the shoulder line, the gaping grille placed lower than before, the similar headlights and taillights, as well as the fewer edges around the body.

It looks a lot like the new Focus America doesn’t get

Speaking of the grille, on this particular prototype it features a mesh black treatment similar to the grille of the Focus ST-Line. Still, the rather small wheels and abundance of plastic cladding leads us to believe it is not an ST-Line version.

The 2020 Escape/Kuga does look sportier overall than its predecessor, adopting a sloping roofline towards the rear and a rear window that seems more inclined than before. While it looks nice, it remains to be seen what impact it will have on cargo space.

One photo also provides a peek inside the cabin, revealing a touchscreen display mounted at the top of the center console. As with the new Focus, the upcoming Escape/Kuga will be roomier and will adopt higher quality materials and the latest active safety and convenience features. Expect systems such as Pre-Collision Assist, Active Park Assist 2, Blind Spot Information, Evasive Steering Assist and more.

As for the engine lineup, the new crossover will offer EcoBoost gasoline engines and EcoBlue diesels in certain markets, available with the new nine-speed automatic transmission. Various forms of electrification are also on the table.

The All-new Ford Escape/Kuga is likely to debut in the second half of this year as a 2020 model.

more photos...

Photo credits: S. Baldauf/SB-Medien for Carscoops

  • lagunas3ca

    Might as well put a Kia/Hyundai badge on it, but even their SUVs look far better than this.


      That would be a huge insults on Hyundai/Kia

  • performante


    • Bash


  • Toronado_II

    Completely the opposite of the new Rav4.

    • MarketAndChurch

      Because they have the upcoming Baby Bronco to compete with the Rav4

      • Toronado_II

        Good point. Upcoming…. another story a la Toyota Supra.

  • donald seymour

    So, nobody gone mention that this vehicle looks like a TVR Griffith SUV?

    • MarketAndChurch

      Donald, only you would have caught something like that.

    • Bash

      good one.

  • Matthijs

    Mazda’s drives just as great but then with a cooler design and way nicer interior. This is a big skip

    • LJ

      So you’ve driven the 2020 Escape?

      • Matthijs

        No need, all Fords drive good, same for Mazda’s

        • Loquacious Borborygmus

          Tried an Ecosport?

  • jfalckt

    Why are Ford (of Europe at least) so off the mark with their SUV design? If they’re concentrating more on the SUV’s they should try harder than this amorphous blob.

    • MarketAndChurch

      They have a “trucky” small SUV coming soon too if you’re looking for something more boxy. Plus… you haven’t even seen what it looks like without the camo.

  • Mark Seven-Ultranine

    I don’t understand how a little SUV that looks like EVERY OTHER little SUV can be considered stylish.

  • Wayne Alan Carr Heyes

    Looks good


  • charlotteharry57

    So this finally clears up this mess of confusion since, yes, it DOES look like a Focus on stilts. And I absolutely hate it. Probably will get an Equinox over this too-small&ugly thing. Me thinks Ford’s gonna want its cars back…

  • Viral

    It looks more modern, I prefer the current car.

  • Herman Campbell

    Not terrible I guess, looks better than the current one. Looks pretty happy too. Shape kind of lends itself more to an ST variant.

  • Matt

    Then they would be too high wouldn’t they? The Escape’s headlights are positioned much higher than on the Focus.

  • Able

    So gross.

  • atomicbri

    My God, the Escape keeps getting worse. The first incarnation wasn’t bad, the second Gen I liked styling wise. Was a little boxier around the edges, Then the Kuga/Escape came. It has a weird minivan in the back vibe to it. This, this is horrible. It really has gone all squishy. It looks like a first gen Nissan Rogue in the roofline angle. A new Focus on stilts with a hybrid hatch/estate body. No, no, no…. This will probably sell though, but will never be a blip on my purchasing radar.

    • MarketAndChurch

      https://uploads.disquscdn.com/images/2bbe49197e6f86e39d2ca4acd1d151b85351109981e69b5b2c3d01c3f25c9ba0.jpg This is going in a car-like direction, to appeal to Focus customers and traditional crossover buyers, because the upcoming Baby Bronco will appeal to people who want a more masculine small SUV like a Jeep or the new Rav 4.

      • Jay

        Makes sense.

      • atomicbri

        True, I had forgotten momentarily about Baby Bronco, which I don’t mind from these shots, but the Escape has just morphed into something I do not find appealing for myself.

    • Jay

      I actually don’t mind the current escape..However the one shown above doesn’t look appealing at all to me.


    kill the sedans, build more crossovers because they’re using sedan platform

  • SteersUright

    Looks rather good.

    • Bash

      It doesn’t look rather anything.

  • Knotmyrealname

    That’s a completely staged reveal. Anyone with a modicum of Photoshop skills could make this look as per production intent.

  • CitizenKane

    The hatchback on hells trends it’s really boring, design wise.

  • Christian M.

    It looks like a Panamera after doing crack, or well after his hollywood career went down by the pipe.

  • Galaxium

    When Ford announced cutting down its sedan lineup, I expected better [looking] SUVs.

  • DGC

    No, I am not moving to a SUV from my near perfect Focus…. Let me have a look over at Volkswagen website now….

  • erly5

    This looks promising, certainly should be more stylish than the current Kuga, the styling of which I am not a fan.

  • mp412c

    Am i the only one who finds that front grille hideous? I mean it makes the front look like its a happy goldfish.

    • Jay

      I mean I think it’s pretty… Pretty ugly.

  • Matthew Raworth

    Almost as mediocre as the Honda HR-V

    • Paul

      Mediocrity along with reputation sure sells though.

  • Paul

    It is anonymously ovoid, but I still sort of like it. I sure hope they worked wonders on the interior though.

  • Dennis Scipio

    I don’t get it, you’re saying they shouldn’t bank success on just one type of product?

    • Loquacious Borborygmus

      Ah, you don’t have this saying in your country.
      It’s the folly of putting all your eggs in one basket.
      So, yes.

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