The $300k Range Rover SV Coupe Is Officially Dead

Jaguar Land Rover has canceled the production start of the Range Rover SV Coupe, the luxed-up two-door version of its flagship SUV.

Land Rover previewed the halo Range Rover at the 2018 Geneva Motor Show, saying back then that production will be limited to 999 examples, priced at around $300k each.

“We have taken the difficult decision to inform our customers that the Range Rover SV Coupé will not proceed into production,” the British automaker said in a statement.

“Instead, Land Rover is focusing its resources and investment on the next generation of world-class products. With exciting plans for electrification, enhanced craftsmanship, innovation and technology we are working to ensure that we continue to offer our customers a choice of world leading SUVs.”

The company also said that the reason behind the cancellation of the Bentley-rivaling Range Rover Coupe is not the lack of demand, but failed to clarify how many of the planned 999 examples were pre-booked.

The decision was probably driven by JLR’s plan to reduce its spending by $2.85 billion, along with 4,500 job cuts as a way to deal with slowing demand in China, the uncertainty over Brexit and the lower sales for diesel cars.

The Range Rover SV Coupe would be produced by hand by JLR’s Special Vehicle Operations (SVO), featuring a bespoke four-seater interior lavished in special leather and wood trims. Power came from the 5.0-liter supercharged V8 engine, tuned to produce 557hp and 516lb-ft of torque.

“Our Special Vehicle Operations division is continuing to develop exciting cars that push the boundaries of luxury, performance and capability – the all-new Jaguar F-PACE SVR is weeks away from its first deliveries and we have many more new models in development,” the company added.

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  • charlotteharry57

    Pity, pity. Was an idiotic idea anyway.

  • TheAmerican2point0

    Looks fat as hell. Not surprised it didn’t sell well.

    • Mr. EP9

      It didn’t sell at all as they haven’t produced a single one.

    • Axel Cortez

      you missed the whole point of the article…

  • DR.FUNK

    Bring it back as an electric?

    • Matt

      No, the platform isn’t really designed for it. For $300k you’d probably want a dedicated platform..

  • Blade t

    It looks very nice, but kind of a strange idea . The 300k price is steep ,no wonder they didn’t get many orders..

  • ErnieB

    Thank god LR spared us from that abomination!

  • Bash

    Because the defender interior will be heavily inspired by this?

  • Kash

    I’m actually kind of sad that they’re canceling this, but also kind of not, TBH I would rather see them design the next gen one as a 2 and 4 door model just because this styling was starting to show its age.

  • No one is buying Range Rovers anymore.

    • no25

      lol says who?

  • botornot387

    Should read really as the demand was never there when they decided to price themselves out of market on a model that while exclusive lacked anything exterior wise to make it seem so special. Especially since the it would come out when the next gen redesigned Rover would be here. They were truly going about this all wrong and this was the best decision.

    • Dean Smith

      Hmmm funny that….all OEM’s last time I checked do a pinnacle vehicle do they not… Plus the new Range is a long way off yet… If it was coming soon plenty of spy shots would be floating about…

      • botornot387

        Its due in 2021. And with the speed that SVO has in getting vehicles to production, this coupe would be lucky if it would arrive to customers in that time frame. I am not knocking them for making a pinnacle car, but the price has to be relative to what consumers will swallow, and they won’t swallow this price for just a RR coupe that looked just like the current product less 2 doors. Pinnacle cars usually paint the way for the next generation of cars, or have something unique about them, an alternative powertrain. This just didn’t. relax you will live longer!

  • IT WAS SHARP LOOKING BUT IT DIDN’T MAKE MUCH SENSE SINCE THEY HAD DROPPED THE EVOQUE COUPE JUST PRIOR TO INTRODUCING THIS.

  • Dean Smith

    Range as a brand is still selling well….

    • Reading comprehension is not your best quality. Down 13%. Yes, in your reality distortion field, that means they are doing well and is why they are canceling products. smh

      • Dean Smith

        Well down 13% isn’t no one is buying them . This product is soley done by SVO segment. Nothing is cancelled on the main brand. Come and work in the field and you know more..

        • I will leave it up to the internets for them to look at your silly comments, and see how very foolish you are. Cheers!

  • StrangerGP

    Charging 300k for a 3 door version, no matter how more luxurious they made it, was just crazy.

  • EM1

    Spy shots prove that love for a 2 door Land Rover will be reserved for the upcoming Defender. Why? Bronco and Wrangler also happen to make 2 doors, so it makes sense.

  • EM1

    Excuse, I know CNN lost its comment section, please don’t rant on here as this is a CAR Website.

  • EM1

    aww, the baby got trigger, fu and ur moma

  • EM1

    I didn’t cry, that’s what you soy boys do.

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