Bentley’s Push To Become Profitable Threatened By No-Deal Brexit

With the VW Group’s main shareholders want Bentley to get out of the red and become profitable as soon as possible, the British automaker might have a hard time meeting their demands under a no-deal Brexit.

According to CEO Adrian Hallmark, who put the British automaker back on track to stop its losses, the chances of Britain leaving the EU on March 29 with a deal are “fairly low,” reports Automotive News Europe.

“It’s Brexit that’s the killer”, he said. “If we ended up with a hard Brexit… that would hit us this year because we do have a potential to get beyond break-even to do the turnaround. It would put at fundamental risk our chance of becoming profitable.”

The strong possibility of a no-deal Brexit has forced Bentley to take measures such as building up stocks of imported parts to 10 days rather than two, as well as building a higher proportion of cars for certain non-European markets in the months to follow.

“We will build more cars for China or the U.S. than we would normally do in the six-month period,” added Hallmark. When asked whether the automaker would move some of its production out of Britain, he stated that such drastic measures won’t happen in the medium term.

“You can never say never, but there’s no intention of moving what we have to other facilities because of Brexit. When we look at new products, are they under question? Of course, they are like every product that is in there was under question… We have to be competitive and we are.”

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  • Elmediterraneo

    How to get Bentley back to profits :
    – Continental = Speed up the expansion of the line-up, V8, V6 Hybrid and Speed W12
    – Flying Spur = It will come sooner with the same platform, engines and interior as the Continental
    – Bentayga = need a facelift with the Continental’s new infotainment system and virtual cockpit
    – Betnayga Coupe = same line-up as the classical one with a swooping roof-line
    – Mulsanne = Don’t care if it’s “a real” Bentley or not just get rid of that old dinosaur and replace with an all new model built on modern german Volkswagen group components. With the MSB platform and the W12 of the Continental and Flying Spur. A more luxurious and refined limousine than the Flying Spur on the same architecture.
    – Smaller SUV = a 100K€ smaller SUV than the Bentayga, based on the Porsche Macan with a 450 hp V6 from the Macan Turbo and Audi RS5/RS Q5, this product will surely be a giant boost to help Bentley’s comeback on profits. And this one should be produced in Germany at the Leipzing plant with the Porsche Macan if Brexit becomes an issue. Making some Bentley’s wood and leather at a Porsche factory in Germany wouldn’t be problem.

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