Seven-Seat 2020 Ford Kuga To Replace Slow-Selling Edge In Europe

Ford’s SUV and pickup truck-focused strategy isn’t just a U.S.-centered issue.

The company’s European division will also follow a similar path in the future, according to an official announcement earlier this year. That decision shouldn’t come as a surprise for anyone given that SUVs and commercial vehicles are Ford’s only profitable vehicles in Europe. However, not all Ford SUVs are doing great on the Old Continent.

While Ford sold 153,542 Kugas and 111,856 EcoSports last year, it only managed to convince 9,527 Europeans to buy its Edge range-topping SUV (pictured). Edge sales fell 41 percent in 2018 over the previous year.

According to Autonews Europe, Ford will fix that by replacing the Edge with a seven-seat version of the next-generation Kuga. The automaker will bring at least two new SUVs to Europe this year: a Fiesta-based replacement for the EcoSport and an all-new Kuga which will follow the debut of the Escape.

Unlike its predecessors, the new Kuga will feature a seven-seat version for the first time, allowing Ford of Europe to stop importing the unsuccessful Edge from the United States. More SUVs are expected to arrive in Europe later on, including two U.S. imports: the baby Bronco and the “Mustang-inspired” electric crossover.

Ford needs to expand its SUV portfolio in Europe given that only 27 percent of the passenger vehicles it sold in the region last year were SUVs — in a market where SUVs accounted for 35 percent of all European sales in 2018.

That has to change and Ford has provided a clear hint at its intentions in January when it announced that it earmarked 90 percent of its global capital allocation through 2023 for “trucks and utilities.” That includes SUVs, pickup trucks, and commercial vehicles.

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  • TheHake

    The Edge is crazy expensive over here. That’s why it doesn’t sell.

    • Rocket

      It’s pretty wide for European roads, too, isn’t it? That can’t help.

      • TheHake

        European roads are pretty wide. European streets, however…..
        The fact that’s it’s more expensive than a Q5 kills it.

        • Rocket

          Bigger or not, Q5 pricing on a Ford is a definite problem.

          • TheHake

            Exactly!

          • Matthijs

            Plus you get that cheap looking panel with their weird little buttons

          • Rocket

            It’s not the prettiest center stack in the business, that’s for sure. But the ugliest button still beats the prettiest touchscreen for basic audio/HVAC functions. Function over form every time.

        • Momogg

          Exactly.

        • Jawohl

          Strange how pricing is different in markets globally. In Australia the Edge starts at $45kAud while Q5 starts at $60k

    • Miknik

      I agree, it is not a bad car, it looks good according to most people, but it’s very hard to defend it’s price compared to other vehicles in that segment, especially considering that it doesn’t offer 7 seats like pretty much anything that is not a premium badged car at this price does…

  • ThisDecepticonWillFU

    I wish Ford can do the same in the U.S. with the Ford Edge. Because I’m thinking that the Ford Edge has ran it’s course.

  • StrangerGP

    Ford is way behind its competition in Europe. Ecosport is a joke, Edge is way too expensive and not suited for the European market and that only leaves them with the Kuga.

  • Navy Pier Morroccan ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    Looks good! Looks like a Lincoln (the one in chrome). I guess those Europeans are too broke to afford some that nice.

    • Jawohl

      You make “looks like a Lincoln” sound like it is a good thing!

      • Navy Pier Morroccan ✓ᵛᵉʳᶦᶠᶦᵉᵈ

        Well, I mean, it’s not like you can afford Lincoln’s cheapest offerings, so what you think doesn’t matter.

        • Jawohl

          “Lincoln’s cheapest offerings” lol. Lincoln is already a poor mans luxury brand.

          • Jørn-tommy Skjellnes

            european`s buy oter suvs in the class like the Q5, Volvo XC60, Mercedes GlC, Bmw X3/X5, Range Rover Evoqe, jaguar F-pace, Alfa Romeo Stelvio and VW Tiguan Allspace , and alot of them cost the same or are cheaper than the overprised Ford Edge.

  • Paul

    Bring it to the US as the Edge XL

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