Seven-Seat 2020 Ford Kuga To Replace Slow-Selling Edge In Europe

Ford’s SUV and pickup truck-focused strategy isn’t just a U.S.-centered issue.

The company’s European division will also follow a similar path in the future, according to an official announcement earlier this year. That decision shouldn’t come as a surprise for anyone given that SUVs and commercial vehicles are Ford’s only profitable vehicles in Europe. However, not all Ford SUVs are doing great on the Old Continent.

While Ford sold 153,542 Kugas and 111,856 EcoSports last year, it only managed to convince 9,527 Europeans to buy its Edge range-topping SUV (pictured). Edge sales fell 41 percent in 2018 over the previous year.

According to Autonews Europe, Ford will fix that by replacing the Edge with a seven-seat version of the next-generation Kuga. The automaker will bring at least two new SUVs to Europe this year: a Fiesta-based replacement for the EcoSport and an all-new Kuga which will follow the debut of the Escape.

Unlike its predecessors, the new Kuga will feature a seven-seat version for the first time, allowing Ford of Europe to stop importing the unsuccessful Edge from the United States. More SUVs are expected to arrive in Europe later on, including two U.S. imports: the baby Bronco and the “Mustang-inspired” electric crossover.

Ford needs to expand its SUV portfolio in Europe given that only 27 percent of the passenger vehicles it sold in the region last year were SUVs — in a market where SUVs accounted for 35 percent of all European sales in 2018.

That has to change and Ford has provided a clear hint at its intentions in January when it announced that it earmarked 90 percent of its global capital allocation through 2023 for “trucks and utilities.” That includes SUVs, pickup trucks, and commercial vehicles.

more photos...
  • TheHake

    The Edge is crazy expensive over here. That’s why it doesn’t sell.

    • Rocket

      It’s pretty wide for European roads, too, isn’t it? That can’t help.

      • TheHake

        European roads are pretty wide. European streets, however…..
        The fact that’s it’s more expensive than a Q5 kills it.

        • Rocket

          Bigger or not, Q5 pricing on a Ford is a definite problem.

          • TheHake

            Exactly!

          • Matthijs

            Plus you get that cheap looking panel with their weird little buttons

          • Rocket

            It’s not the prettiest center stack in the business, that’s for sure. But the ugliest button still beats the prettiest touchscreen for basic audio/HVAC functions. Function over form every time.

        • Momogg

          Exactly.

        • Jawohl

          Strange how pricing is different in markets globally. In Australia the Edge starts at $45kAud while Q5 starts at $60k

    • Miknik

      I agree, it is not a bad car, it looks good according to most people, but it’s very hard to defend it’s price compared to other vehicles in that segment, especially considering that it doesn’t offer 7 seats like pretty much anything that is not a premium badged car at this price does…

  • ThisDecepticonWillFU

    I wish Ford can do the same in the U.S. with the Ford Edge. Because I’m thinking that the Ford Edge has ran it’s course.

  • StrangerGP

    Ford is way behind its competition in Europe. Ecosport is a joke, Edge is way too expensive and not suited for the European market and that only leaves them with the Kuga.

  • Navy Pier Morroccan ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    Looks good! Looks like a Lincoln (the one in chrome). I guess those Europeans are too broke to afford some that nice.

    • Jawohl

      You make “looks like a Lincoln” sound like it is a good thing!

      • Navy Pier Morroccan ✓ᵛᵉʳᶦᶠᶦᵉᵈ

        Well, I mean, it’s not like you can afford Lincoln’s cheapest offerings, so what you think doesn’t matter.

        • Jawohl

          “Lincoln’s cheapest offerings” lol. Lincoln is already a poor mans luxury brand.

          • Jørn-tommy Skjellnes

            european`s buy oter suvs in the class like the Q5, Volvo XC60, Mercedes GlC, Bmw X3/X5, Range Rover Evoqe, jaguar F-pace, Alfa Romeo Stelvio and VW Tiguan Allspace , and alot of them cost the same or are cheaper than the overprised Ford Edge.

  • Paul

    Bring it to the US as the Edge XL

Land Rover Kills Plans For Discovery SVX Hardcore Off-Roader

JLR has already announced that it would reduce its model count, and the Disco SVX project was axed.

GM’s eBike Brand Named ARĪV, Launches In Europe With Two Models

The Meld and Merge eBikes offer ranges of up to 64 km (40 miles) on a single charge.

Je Design Bumps Cupra Ateca To 355 HP For The Price Of A Supermini

The pack for the Cupra Ateca includes an extra 59 HP, sporty exterior upgrades and new wheels.

France Will Invest $790 Million In Battery Industry To Reduce Reliance On China

President Emmanuel Macron is wary of trade wars and wants the French industry to become independent .

Mercedes To Expand Plug-In Hybrid Range To 10 Models By End Of This Year

Models like the A-Class, the GLC, the GLE, and more will get a PHEV powertrain option within 2019.

Vicious Texas Drainage Holes Still Claim SUVs, Trucks And Amazon Vans

These holes have been a hazard for quite some time, but local authorities haven’t gotten around to fixing them.

Should Kahn Build A Pink Lamborghini Urus Or Go For Purple?

Kahn’s founder took to social media to ask whether they should go ahead with the pink Urus project.

Woman Who Can’t Get A Deal On New Car Gets Free Scion From A Total Stranger

The woman could believe this random act of kindness.

2019 Chevy Silverado Is The First-Ever Truck To Pace Daytona 500

Dale Earnhardt Jr. will lead the pack driving a bone-stock Silverado powered by a 420hp V8.

2020 Kia Soul EV Gets 243-Mile Range Rating From EPA

The 2020 Kia Soul EV beats most of its rivals, like the Nissan Leaf E+ and Chevy Bolt.