Over the past few years, sports car and supercar manufacturers have rushed to build SUVs in order to snap up their share of the booming market. Could the next gold mine for these manufacturers be high-end pickup trucks? Never say never – after all, Mercedes does build the X-Class- but probably not.
Nonetheless, Rain Prisk has decided to design a pickup inspired by the Lamborghini Urus.
In designing the pickup, Prisk left the front of the Urus relatively unchanged, except for the inclusion of a rugged skid plate in the central portion of the front bumper.
Clearly designed with off-roading in mind, Prisk outfitted the digital Urus pickup with a set of massive off-road wheels and tires that help to drastically increase the ride height and make the utility vehicle appear ready for even the most difficult terrain.
The modifications are topped off by the fitment of a large pickup bed rather than the cabin of the actual Urus.
Lamborghini will probably never venture into the world of pickup trucks – or at least we hope so. At least for the foreseeable future, the Mercedes-Benz X-Class will remain the most premium pickup truck on the market.
Then again, 10 years ago, it would be unthinkable that Rolls-Royce, Bentley and Ferrari would ever build SUVs…