Two decades after the first generation hit the market in 1998, the Audi TT’s future is hanging in the balance. Not only won’t it morph into a four-door coupe, as previously reported, but it could be completely discontinued.
Autocar spoke to the brand’s CEO, Bram Schot, about the sports car, asking him what they have in store for it, and got a rather surprising answer.
“That’s a very good question. I think there’s a future for an icon, but I don’t know if it’s a TT. My heart bleeds when you ask that question!”, Schot replied. “I’ve got some things cooking, which could replace the TT, though not necessarily directly.”
The reasons behind reevaluating the TT are the drop in sports car sales and Audi’s investment in electrification, mobility and new technologies. “Audi has to be really prominent in future, but electrification has to be financed. I cannot afford to be in every country, in every segment”, Schot remarked.
The automaker has enough time to decide on how to approach the TT. A facelifted version was introduced last summer and went on sale in Europe in the fourth quarter of the year. Unless they decide to suddenly pull the plug on it, the outgoing TT will remain in the market for a few more years.
The once burgeoning compact sports car segment seems to be in serious trouble. Apart from Audi, who’s thinking about discontinuing the compact sports car, Mercedes has already waved goodbye to the SLC with the Final Edition models. Presented at the 2019 Geneva Motor Show, they pack a number of special features and will go on sale in Europe later this month, while U.S. custwill have to wait until next year.