New Dacia ‘Ultimate’ Limited Editions Come With A Lick Of Red Lipstick

Dacia is premiering its ‘Ultimate’ models at this year’s Geneva Motor Show, a limited edition spec that’s also known as ‘Techroad’ in certain regions, such as France, Italy, the UK, Nordic countries and Adriatic countries.

The new spec is available for the Duster, Logan, plus the Stepway family – Sandero, Logan MCV, Lodgy and Dokker. Meanwhile, two new colors will also be made available in Fusion Red and Highland Grey.

Buy an Ultimate edition Dacia and you’ll get red trim inserts on the body lines, door mirror housings and side sills, plus more of the same on the inner door panels, air vent surrounds, upholstery and even on the front/rear protective mats. The cabin also features alternating shades of light grey, which create a powerful contrast alongside the muted red and the “dark carbon” dashboard.

You’ll also find a red hub central cap on the new 16-inch (17-inch on Duster) Sparkling Silver Grey / Erbe Grey two-tone wheels.

As for equipment levels, you get a camera and rear parking sensors, automated air conditioning, a hands-free card and the City Plus Pack for the Duster, which includes blind spot detection, a multi-view camera and the Media Nav Evolution multimedia system, compatible with Apple CarPlay and Android Auto.

Ultimate/Techroad-spec Dacias will be launched this month in Europe, as well as in the 44 countries where the Romanian automaker operates. Dacia will also present its new 1.3-liter TCe 130 GPF and 150 GPF petrol units for the Duster, which are said to offer the highest requirements in terms of reliability and durability.

Geneva Motor Show visitors will be able to see what’s new from Dacia at Hall 4 come March 7th, while media members will gain special access starting tomorrow, March 5th.

more photos...
  • Bash

    James May and his family.

    • Perry F. Bruns

      Good news!

  • Loquacious Borborygmus

    All I can hear is Peter Griffin saying “Techroad” like he does with “Roadhouse”.

  • THIS WOULD LOOK BETTER IN THE USUAL DREARY NEUTRAL COLORS MOST COMPANIES GIVE YOU THESE DAYS. NO NEED TO CALL ATTENTION TO IT.

Concrete Barrier Saves Cammer From Inbound Out-Of-Control Truck

The truck driver begun losing control for no obvious reason before sliding towards the median.

Dodge Demon Is No Threat To Tuned, 1000 HP Corvette ZR1

Hennessey Performance has also created and even even crazier ZR1 package with 1200 hp.

Renting A Car For Your Summer Vacation Might Get You… Arrested?

Errors processing returned rental cars could result in customers being given a car reported as stolen.

Nissan Leaf Gets The Autech Makeover In Japan

Autech’s version of the Leaf features exclusive styling updates and will go on sale in Japan next month.

Kahn’s Tuned Range Rover Costs More Than A New Bentley Bentayga

This Range Rover V8 LWB is offered for sale by the British tuner at £139,999.

Tesla’s Norway Success Proves To Be A Double-Edged Sword

An increasing number of Norwegian Tesla customers are complaining about bad service .

Mexican Gov Auctioning Off 82 Luxury Cars, Including Lambo And Porsches, To Help The Poor

The Mexican government believes it can raise at least $1.5 million from the sale of the cars.

The TT Helped Transform Audi’s Image, But Its Successors Never Lived Up To The Promise Of The Original

The Audi TT is getting the axe and we’re taking a look back at the stylish sports car.

China’s GAC To Delay Entrance Into The U.S. Due To Trade Frictions

GAC intended on starting U.S. sales of the GS8 seven-seat SUV in early 2020.

FV Frangivento Asfane DieciDieci Debuts Next Week With 996 HP

The Asfane DieciDieci reportedly has a supercharged petrol engine and two electric motors.