New Dacia ‘Ultimate’ Limited Editions Come With A Lick Of Red Lipstick

Dacia is premiering its ‘Ultimate’ models at this year’s Geneva Motor Show, a limited edition spec that’s also known as ‘Techroad’ in certain regions, such as France, Italy, the UK, Nordic countries and Adriatic countries.

The new spec is available for the Duster, Logan, plus the Stepway family – Sandero, Logan MCV, Lodgy and Dokker. Meanwhile, two new colors will also be made available in Fusion Red and Highland Grey.

Buy an Ultimate edition Dacia and you’ll get red trim inserts on the body lines, door mirror housings and side sills, plus more of the same on the inner door panels, air vent surrounds, upholstery and even on the front/rear protective mats. The cabin also features alternating shades of light grey, which create a powerful contrast alongside the muted red and the “dark carbon” dashboard.

You’ll also find a red hub central cap on the new 16-inch (17-inch on Duster) Sparkling Silver Grey / Erbe Grey two-tone wheels.

As for equipment levels, you get a camera and rear parking sensors, automated air conditioning, a hands-free card and the City Plus Pack for the Duster, which includes blind spot detection, a multi-view camera and the Media Nav Evolution multimedia system, compatible with Apple CarPlay and Android Auto.

Ultimate/Techroad-spec Dacias will be launched this month in Europe, as well as in the 44 countries where the Romanian automaker operates. Dacia will also present its new 1.3-liter TCe 130 GPF and 150 GPF petrol units for the Duster, which are said to offer the highest requirements in terms of reliability and durability.

Geneva Motor Show visitors will be able to see what’s new from Dacia at Hall 4 come March 7th, while media members will gain special access starting tomorrow, March 5th.

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  • Bash

    James May and his family.

    • Perry F. Bruns

      Good news!

  • Loquacious Borborygmus

    All I can hear is Peter Griffin saying “Techroad” like he does with “Roadhouse”.

  • THIS WOULD LOOK BETTER IN THE USUAL DREARY NEUTRAL COLORS MOST COMPANIES GIVE YOU THESE DAYS. NO NEED TO CALL ATTENTION TO IT.

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