New Leon Cupra R ST Doesn’t Want To Be Called A Seat Anymore

Seat’s newly created performance performance brand has just launched an updated version of the Leon Cupra R ST.

Based on the sporty compact estate, it adds 20 Nm (15 lb-ft) of torque to the 2.0-liter turbo-four – and there’s no sign of a Seat badge anywhere.

It has 300 PS (296 hp / 221 kW) and 400 Nm (295 lb-ft) of torque, goes from naught to 100 km/h (0-62 mph) in 4.9 seconds and up to 250 km/h (155 mph). Stopping power is provided by Brembo brakes, with 340 mm (13 in) front and 310 mm (12 in) rear rotors.

“The Leon Cupra R ST represents our ability to make unique, exciting cars with the most advanced technology ready for the most demanding and diverse of drivers”, said Cupra’s Director of Strategy, Business Development and Operations, Antonino Labate. “It’s the amalgamation of the brand’s experience in motor racing and the ability of our design and engineering teams to seamlessly mix performance and functionality.”

Also See: Seat Leon ST Cupra Offers Performance, Handling And Lots Of Space

The Leon Cupra R ST features a carbon fiber front splitter, side skirts, mirror casings and diffuser housing two tailpipes on each side, as well as newly developed lateral air intakes. It rides on exclusive 19-inch wheels and can be ordered in one of four colors called Magnetic Tech, Midnight Black, Nevada White and Blackness Grey. The rest of the exterior is contrasted by copper accents.

Greeting the driver and passengers upon opening the doors at the illuminated sill plates. The driver and front passenger will sit on a pair of sports seats and will be surrounded by copper accents, Alcantara trim, fabric with carbon look door panels and a few other items. The infotainment system has a special welcome screen and is offered as standard alongside the digital instrument cluster, reversing camera, Connectivity Box and keyless entry.

Cupra hasn’t disclosed pricing yet, but that should happen soon enough as sales of the Leon Cupra R ST will commence this month.


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  • Giannis Antypas

    The same way an Abarth wouldn’t want to be called a Fiat anymore I guess
    or a Maybach wouldn’t like to be called a Mercedes S-Klasse and yet again it did in the end.

  • Miknik

    So naturally it has a Seat badge instead of the Cupra badge? Makes sense…

    That said, I still think that the Curpa brand is a stupid idea.

  • Alpina

    It is confusing naming it Leon Cupra R ST when all other cars (Cupra Ateca and future Cupra Formentor) have Cupra as “brand” name first. IMHO this is just to take more money out of customer (i.e. DS with Citroen). It is Seat, with some bronze tan on 🙂

    • Bash


  • heat_fan1

    …and there’s no sign of a Seat badge anywhere

    That’s definitely a Seat badge in the grill and on the steering wheel.

    • Giannis Antypas

      You are right. In the video too the same
      Definitely a clickbaiting title.

    • Loquacious Borborygmus

      Nonsense! They just forgot to add the T badge after it… 😉

  • TheHake

    I can live with one.

  • StrangerGP

    VAG’s attempts to promote this new Cupra brand are pitiful so far. They’re nothing more than rebadged Seat’s with small hp bump and uglier logos and wheels. They didn’t even bother making a low effort halo car like a proper coupe version of the Leon.

    • Giannis Antypas

      To be fair, they made the Cupra Formentor as a halo car. Google it.

  • Mr. EP9

    And yet it still has SEAT badges.

    • on the front, right above the plate; at the first place that you’d expect they emphasized the brand as “Cupra”.

  • Vassilis

    The Brembo-equiped Leons have 370mm front rotors not 340.

  • Six Thousand Times

    This or the Focus ST Estate?

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