Porsche’s Suggested Subscription Model Could Prevent Its Cars Being Flipped For Profit

Porsche may adopt some kind of subscription model for its limited-edition vehicles in a bid to stop speculators flipping the vehicles for huge profits.

It is no secret that Porsche has built up a loyal fan and customer base throughout the decades and whenever the German automaker launches a limited-edition model, it quickly sells out. Before long, virtually untouched examples hit the used car market at exorbitant prices.

This was no more apparent than when Porsche launched the desirable 911 R a few years ago. Not long after customers started taking delivery, prices skyrocketed and it’s reported that some used examples were listed for sale for around $1 million despite the sports car’s MSRP of $184,900. The 911 R bubble soon burst and now examples are routinely selling for less than $300,000. Despite this, Porsche is considering ways to prevent such scenarios moving forward.

“Our interest is to sell cars for drivers, not dealers,” Porsche chief executive Oliver Blume recently told Autocar.

“We put so much love into them, with the goal of people driving them not to put them in a garage. One thing we could do is look at leasing models to try to avoid this kind of dealing, so the car doesn’t get sold on for a period of time. It is one solution,” he said.

Other car manufacturers have experimented with things like this in a bid to avoid their vehicles being flipped, most notably Ford with the GT. All buyers of the mid-engined supercar are required to sign a contract that prevents them from selling the car for at least two years. Many viewed this as draconian but it has helped to stop Ford GTs being routinely flipped. There are a few exceptions, however.

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  • Stephen G

    Total BS. Why not just sell your cars for $1M apiece yourselves? Isn’t that what free enterprise is about? Or if you want to bring the price down make more of the ones people want and stop making the ones they don’t (ie Boxter).

  • ToniCipriani ✓pǝᴉɟᴉɹǝʌ

    I thought we have that already… it’s called leasing.

    • Alduin

      Leasing and subscriptions are a waste of money thats just pissing money away every month on a car you’ll never own.

      • illogicalPotato

        Not really, the residual value on some Porsches and alike are very good. There are cases where you can actually come out with a profit should you get an allotment. Let’s say you were lucky enough to get a GT3 RS and the residual value was $180k after 3 years depreciation. However at the end of 3 years it’s actually worth more than that; you can choose to buy it out or in many cases Porsche will buy it back from you. So in the end you profit.

  • Bo Hanan

    “As if” Porsche cared about it’s cars being “flipped for profit.”

  • Kagan

    Well, who is guilty in first place! The ones that don’t produce a create the hype!

    • SteersUright

      And now, in English please.

  • Alduin

    Why should they care? They got thier money from the first owner. Not their business what the owner does or doesn’t do with THEIR own car they bought with THEIR own money. Come on Porsche. Thats like Ford trying to stop people from reselling the GT. Thats none of Fords business. These are just cases of two companies being greedy and trying to stop people from reselling cars they already bought for a profit. Don’t want your customers reselling cars they already bought from you? Then don’t make such an overpriced prestigious vehicle in the first place?

    • SteersUright

      Incorrect. An renown artist can decide what type of home they want their piece to go to. Porsche’s GT cars are their masterpieces of performance, can’t blame them for wanting to see them driven and enjoyed.

  • Ferrari said they don’t give a s**t.

  • Henry Ting

    These manufacturers with their prestigious name created the phenomenon in demand. Where else would the price go that is dictated by demand on limited supplies. It is unfortunate that the person with the deepest pocket have access to these cars and not the everyday Joe. These cars are normally grabbed up in a heartbeat and never to be seen again as garage queens. I would like to see Yugo or Skoda create a special editiion model and see how far they would go.

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