Cadillac Will Add 200 Dealerships In China By 2025 To Support Its Growth

Cadillac intends to continue its rapid expansion in the world’s largest car market, and will boost its Chinese retail network over the coming years.

Auto News reports that Cadillac will boast approximately 500 retail locations in China by 2025, significantly more than the 302 locations currently in operation.

Speaking at the Bank of America Merrill Lynch’s 2019 Auto Summit in New York last week, Cadillac president Steve Carlisle said that the automaker has established itself as a “desirable alternative” to the German marques in the eyes of Chinese customers, and that “our growth in China has been driven, in a large part, by our dealer partners in the region.”

Cadillac has been enjoying a lot of success in the country recently, recording six consecutive years of double-digit growth. Additionally, the American car manufacturer is attracting younger buyers, and its average customer in China is just 32-years-old.

In a bid to ensure it retains its popularity, GM’s luxury brand will launch a new or redesigned model every six months on average through 2021. Both the XT5 crossover and CT5 sedan will land on Chinese shores this year. The facelifted XT5 was leaked back in January for the Chinese market and brings with it a number of subtle modifications as well as a 2.0-liter turbocharged four-cylinder pumping out 237 hp, while the CT5 was just unveiled at the Shanghai Auto Show.

China overtook the U.S. as Cadillac’s top-selling market in 2017. Last year, the car manufacturer sold 205,000 vehicles in the People’s Republic, a 17 per cent increase over 2017. By comparison, in 2018 it shifted 154,700 units across the United States.

  • Zcat

    I honesty have mixed feelings on this topic. I wish Americans would support an American product with a great, and not so heritage. Therein, lies the problem.

    GM at its best, made Cadillac the,
    “ Cadillac of Cadillacs”. Then, the drop of ignorant, misguided “leadership” ( I use that word very sarcastically) and, “save a buck” mentality, left old Caddiy out in the cold with only the, OLD customer as its money cushion.

    Stupity, neglect, and no forward vision ruined the customer base in the USA.
    Along with pinching pennies, at the expense of loosing millions.

    I respect the effort since the early turn of the century. It’s been a long road. But, again, the powers that be,
    ( shouldn’t be ) have cheaped out on too many details instead of giving an all-out effort.

    I’m glad the younger, and all of the Chinese people attracted to Cadillac, are liking and buying their product. They do so, because they were not a part of the downfall. They do so, because, although Cadillac is run by bean counters, they like the designs and the fact they offer a different alternative to the German and other brands.

    Can you imagine if more 32 year old customers were buying Cadillacs in the US and other parts of the world?
    They (GM) might actually funnel sufficient funds to REALLY address all and every detail to be true luxury and respectable.

    I will give numerous thumbs up for all of the V-series products. I’m surprised they green- lighted that!

    More, please.

  • EyalN

    GM is a Chinese car company.
    They don’t care about sales in other countries or about politics in other countries.
    They are doing fine with communism

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