Hummer To Be Reborn As An Electric-Only Brand?

Hummer came to exemplify gas guzzlers in the early 2000’s and that’s part of the reason the brand was dropped during GM’s restructuring and bankruptcy.

While the company attempted to sell the brand to China’s Sichuan Tengzhong, the deal collapsed and Hummer quietly folded with the last models rolling off the assembly line in 2010.

As fate would have it, crossovers and SUVs have exploded in popularity and it’s easy to imagine a modern-day Hummer going head-to-head with Jeep. It appears some people at GM haven’t forgotten the brand either as Bloomberg is reporting the company is considering relaunching Hummer as a purveyor of electric trucks and SUVs.

The idea sounds crazy for a number of reasons including the aforementioned gas guzzler image. Besides that, a Hummer relaunch would be expensive as it would require a massive marketing effort, the establishment of a new dealer network and the launch of several new vehicles.

That’s probably why the idea is being billed as a “what if” exercise that could never actually happen. GM President Mark Reuss also seemed somewhat dismissive of the idea as he told the publication, “I love Hummer” but “I’m not sure.”

Also Read: GM Bringing 11 EVs Based On New Platform, Hints At Cadillac ELR Successor

A Hummer relaunch sounds pretty far-fetched, but it’s no secret that GM is working on an assortment of electric trucks and crossovers. One of the first is expected to be the Chevrolet Bolt EUV (Electric Utility Vehicle) which is expected to be launched next year.

Furthermore, GM announced plans to launch seven new electric crossovers and SUVs in 2017. More recently, Cadillac teased its first electric crossover and GM has confirmed it’s working on an electric pickup.

Ken Block Puts His Ford Escort Cosworth Through Its Paces In The Swiss Alps

Ken Block’s new Escort Cosworth was built from the ground up after his original was destroyed last year.

Watch The SCG Boot In Action During The Brutal Baja 1000

SCG will start delivering the production version of the Boot to customers next year.

It Never Ends: John Cena’s 2017 Ford GT Bound For Auction Once More

John Cena’s infamous Ford GT could soon get its fifth (!) owner in a little over two years.

Watch As Armed Thieves Lead Police On Chase Driving Stolen UPS Truck

Police opened fire on the UPS truck after traffic ended the chase; the end result was four people dead…

People In White Vans Aren’t Going To Kidnap You Or Sell Your Body Parts, Regardless Of What Facebook Says

Shockingly, a politician said something stupid and made matters worse.

Shelby F-150 Super Snake Sport Concept Going Into Production With Up To 770 HP

The high-performance pickup can rocket from 0-60 mph in just 3.45 seconds.

Jetta Brand A Hit In China With 30,000 Sales In Its First Three Months

Jetta had the most successful first three months ever of any new car brand in China.

Lewis Hamilton Checks Out The Mercedes-AMG Project One

The plug-in hybrid hypercar will have more than 986 hp.

LA Woman Got $4 Million Compensation After Sinkhole Swallowed Her Minivan

The 48-year-old suffered a traumatic brain injury and sight issues as a result of the incident.

All-New Chevy Tahoe And Suburban To Debut Later This Month

The Suburban got a star on the Hollywood Walk of Fame and Chevy used the event to announce an all-new model is coming soon.