Former Jaguar design director Ian Callum is launching his own business with the aim to create bespoke and limited-edition products across different sectors, including design, lifestyle and travel.

The new company is simply named “Callum” after the man himself, and is a collaboration between founding members Ian Callum, David Fairbairn, Adam Donfrancesco and Tom Bird.

Ian Callum has penned some of the most beautiful automobiles in the last few decades, including the Aston Martin Vanquish, Vantage and DB9, and the Jaguar F-Type, F-Pace, XJ and the all-electric I-Pace.

Also Read: Ian Callum Leaves Jaguar Design After 20 Years Of Service

David Fairbairn, Callum’s programme director, was responsible for the recreation of the Jaguar Lightweight E-Type, Adam Donfrancesco is a design engineer that has worked both in road and race cars for companies like Noble, Aston Martin and Jaguar while Tom Bird, the company’s commercial director, is responsible from getting the Jaguar C-X75 into one of the Bond movies.

“To design the alternative has always been my mantra, but always the beautiful alternative and something to enjoy,” said Ian Callum. “In today’s modern world, collaboration is the catalyst for new ideas, and this is our ethos and inspiration, both within our team and as we look to work with partners in the future.”

Callum is based on Warwick, UK, employing a team of 18 experts. The company’s headquarters is equipped with the latest in design, engineering and manufacturing technology, rendering them capable of designing and creating bespoke products in-house.

Callum’s new design and engineering business will release the details of its first project in the coming weeks.