JLR Wants To Turn Plastic Waste Into Premium Materials

Jaguar Land Rover has teamed up with BASF for a pilot research project dubbed ChemCycling, which aims to tackle the challenges of plastic waste.

The project is looking into ways of taking domestic waste plastic, otherwise destined for landfill or incinerators, and turning it into a new high-quality material that could potentially be used in future Jaguars and Land Rovers.

The plan is to transform waste plastic into pyrolysis oil using a theromochemical process. Then, the material is fed into BASF’s production chain as a replacement for fossil resources, ultimately resulting in a new premium grade that “replicates the high quality and performance of virgin plastics.”

It can also be tempered and colored, which makes it ideal for designing next-gen dashboards and exterior surfaces in cars.

Also Read: Jaguar Land Rover Testing Mood Sensing AI Tech To Make Drivers More Comfortable

Right now, JLR and BASF are testing the pilot phase material in an I-PACE prototype front-end carrier overmoulding in order to verify that it meets the same safety requirements as the existing original part.

“Plastics are vital to car manufacturing and have proven benefits during their use phase, however, plastic waste remains a major global challenge. Solving this issue requires innovation and joined-up thinking between regulators, manufacturers and suppliers,” said JLR senior sustainability manager, Chris Brown. “At Jaguar Land Rover, we are proactively increasing recycled content in our products, removing single-use plastics across our operations and reducing excess waste across the product lifecycle. The collaboration with BASF is just one way in which we are advancing our commitment to operating in a circular economy.”

This trial program is the latest example of JLR’s commitment to addressing the challenges of waste plastic. The British automaker has already collaborated with Kvadrat on alternative seat options that combine a durable wool blend with a technical suedecloth made from 53 recycled plastic bottles per vehicle.

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  • HD

    I applaud them. Also get rid of leather, it’s extremely polluting and you have to kill animals while there are much nicer materials available.

    • Six_Tymes

      Although I agree, no car makers kills animals for leather. In fact, the hide is leftover (for lack of a better word) from slaughter houses. I do my part and not eat meat very often.

      • Chris Pinkney

        I’m afraid that’s just not true, the hides for many car interiors are breed for the purpose as the hides from cattle bread for food aren’t up to standard. An extreme example is Rolls Royce who only use hides from cattle held in fields free from barbed wire or other such materials which could damage the hides. at one time leather seats were only for the chauffer not least because a lot of the time the driving position wan’t under cover. All the Queens cars have velour seating in the back leather was seen as down market, how it became standard in virtually every new car built. It is hard, especially with “up market” brands to order a car without leather trim, though I believe Mercedes have a faux leather which is very good. Us humans aren’t very good when it comes to the history of abusing animals for our own ends, just look up how many cattle were slaughtered to make the gas bags for the Hindenburg, Graff Zeppelin and the like!!

        • HD

          To me to have a car that meant x animals to be killed just so that my posh behind can sit on that exquisite material is the same as those Ukrainian cars with skulls painted on them showcasing how many people they killed. What’s the sense?

        • Six_Tymes

          well, i didn’t mean to imply it was across the board done that way, but many car makers do try to use suppliers that are responsible. although that is what I read over ten years ago, I cant see them changing for the worse, or have they? And pls refrain from history lessons, we were talking about current time, not the making of the Hindenburg.

  • stpope30

    Common Jag, this thing looks like a penny racer.

    • Bo Hanan

      The designers weren’t sure if they wanted it squared or round. It has a lot of odd angles.

  • Bash

    I know it’s possible, Nike make shoes from recycled plastic material and I’m telling you they’re not even close to be cheap or affordable and look really premium. I see this concept working just fine.


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