There is a new Hyundai on the block dubbed the Venue, and in the official launch video for its small crossover, the South Korean car manufacturer welcomes it into its family with open arms.
The near-3-minute-long video starts out by showing a C-130 airplane flying high above California. Inside, there is a Venue with music blaring and nodding along to the beat.
As the C-130 approaches the runway at California’s Inyokern Airport, a fleet of Hyundai’s current SUVs, including the Palisade, Santa Fe, Tucson, NEXO, and Kona, all chase the plane, eager to catch the first glimpse of their new stablemate.
As the Venue rolls off the plane, it creeps through a line-up of Hyundai’s current SUVs that welcome it into the family. However, there is one model blocking the Venue’s path: the Palisade. The South Korean automaker’s largest SUV doesn’t seem all that impressed with its tiny sibling, but after a little bit of revving between the pair, pulls to the side and lets it into the family. The final scenes show the Venue accelerating towards a city, the perfect place for an urban-oriented crossover like it.
The Hyundai Venue slots under the Kona in the company’s range and is a significant 5.1-inches (130 mm) shorter, as well as 1.2-inches (30 mm) narrower and and 0.6-inches (15 mm) taller than the Kona. The Venue will be sold in the U.S. with a 1.6-liter four-cylinder which can be coupled to either a six-speed manual or an continuously variable transmission.