Nissan To Cut 10 Percent Of Global Models By 2022, Small Cars And Coupes Could Be First To Go

The proposed 12,500 job cuts aren’t enough to help Nissan solve its massive profit drop problem.

The automaker now says that in addition to reducing its work force, it will trim its global product line by at least 10 percent by March 31, 2022. Combined with the layoffs and production capacity cuts, the reduction of vehicle models is expected to help Nissan improve its competitiveness.

Currently, the carmaker offers more than 60 nameplates worldwide across the Nissan, Infiniti, and Datsun brands so it will be interesting to see which of them will get the axe.

2019-Nissan-Sentra-10
2019 Nissan Sentra

Nissan CEO Hiroto Saikawa said the product reductions will focus mainly on small vehicles, including emerging-market Datsun models. The carmaker could also limit the options and packages offered on its vehicles, something rival company Honda has already announced earlier this year.

As far as the U.S. market is concerned, analysts cited by Autonews believe Nissan’s compact cars such as the Versa subcompact and Sentra compact are in danger since they are redundant in a shrinking sector. The Versa Note hatchback is a first victim as Nissan won’t offer it beyond the 2019 model year.

2019 Infiniti Q60 Red Sport I-Line 3
2019 Infiniti Q60

Another area where Nissan might make some cuts in the United States is in the sports car department. Sports coupes such as the Infiniti Q60 and Nissan 370Z are not doing well, with deliveries down 49 percent and 36 percent respectively through June.

When it comes to crossovers and SUVs, Nissan covers the market really well so the nameplates in this segment are safe. The situation differs in the pickup lineup, where the full-size Titan is not doing well. U.S. sales are down 23 percent through June, with the nameplate falling significantly behind its American rivals and even Toyota.

2019-Nissan-Titan-20
2019 Nissan Titan

While Nissan hasn’t announced yet which models will go, all options seem to be on the table at the moment. As the saying goes, desperate times call for desperate measures.

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  • Mr. EP9

    Nissan is hurting badly after their profits went into the toilet; much like the quality of their cars. If things keep up like this, I do not want to imagine what the next Z or GT-R is going to be like.

    • Loquacious Borborygmus

      Do you see the silver car in the pic at the top of the page?
      o_0

      • Bash

        Now imagine making a Nismo version of it.

        • Loquacious Borborygmus

          NisGo+?

          • Alduin

            NoGo

          • Bash

            Hilarious

      • Dennis Scipio

        That’s a Datsun Go and Datsun Go+. They were designed for emerging markets.

        • Loquacious Borborygmus

          Awwww, riiiiiight. Thanks

    • Turismo4GT

      More like…
      What next Z or GT-R?
      Both are ancient and selling miserably. So I think when Nissan sounds the death knell for the current cars, that’ll be it for them for the foreseeable future.

    • Alduin

      Probably reskinned Renaults with awful quality and reliability.

    • StrangerGP

      They’re going to be sporty crossovers obviously.

  • EyalN

    I got an idea for them how to make profit: bring Carlos Ghosn back

    • Stephen G

      Good idea, with Carlos gone it’s obvious nobody at Nissan knows how to cook the books.

    • DetrinKD

      Uhhh, his antics are what got them in this position…

      • William rowe

        No, them “falsifying stuff on him” to avoid a merger is what got them into this mess, You reap what you sow and now Nissan is facing consequences of their actions.

    • charlotteharry57

      They sure seemed better off when he was around, no matter what he was doing. Right now, Nissan’s a total disaster.

  • Jason Miller

    Comment section full of armchair experts per usual.

  • William rowe

    Funny as Krama works out. Nissan betray with false lies on the guy who saved them and now Krama is coming back to kick them in the Balls lol

  • Alduin

    What a poorly run company. Ghosn put the final nail in Nissans coffin. Now the new CEO doesn’t know wtf he’s doing. So getting rid of the frontier will solve their losses? How about making an all new one instead of it stagnating for what 15 years?! Make a new Navara and call it the Frontier in the US.

    • Turismo4GT

      There has been a ‘new’ Navara on the international market for a number of years now, but alas that vehicle is already about 4 years old.

  • Honda NSX-R

    It’s not a good time to be a Nissan/Infiniti enthusiast nowadays

  • :/ Yurr

    A lot of people actually like Nissan’s like myself, but it’s just those stupid CVTs?.

  • Felipe Politano

    Nissan, here’s your bucket list:
    – give the just-presented next Versa, the upcoming Sentra and the new Altima a shot, since they are FINALLY not terrible
    – keep the Leaf and make a Leaf CUV asap or just sell the next Juke in the US as an EV, own your place as a mainstream EV pioneer in customer’s minds
    – kill the Maxima, 370Z and GT-R for now, bring them back later by the second half of the next decade, as EVs based on Infiniti’s new dedicated architecture
    – keep the Kicks and update the successful Rogue with some new engines, maybe steal Mitsubishi’s 1.5-liter turbo or beg for Renault’s 1.3-liter turbo
    – get serious about an all-new, actually competitive seven-seat Pathfinder, as that’s where the mainstream money is; give it the Altima’s new turbo-four to spread development costs and the upgrade choice of a 300hp 3.0 turbo from Infiniti; maybe even make a coupe-SUV version of it and call it the new Murano
    – bring the new Frontier/Navara already
    – give the Titan a unique selling point like, I don’t know, a standard hybrid setup or Infiniti’s turbo-sixes and more adventurous styling; full-size truck buyers are FINALLY loosening up their brand taboos (see Silverado people buying Rams because they’re GOOD) so here’s your chance

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